Digital Marketing Manager

🕒 Março 13

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Colibri Group

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

📚 Educação

🤝 B2B

💸 Finanças

Education • B2B • Finance

O Colibri Group é líder no campo da educação profissional, dedicado a ajudar indivíduos a avançar e se adaptar em suas carreiras. A empresa oferece experiências de aprendizagem de primeira classe, adaptadas a várias profissões, incluindo imóveis, saúde, serviços financeiros, ensino, avaliação e contabilidade. O Colibri Group se orgulha de uma abordagem holística à aprendizagem profissional, oferecendo programas educacionais envolventes, oportunidades de mentoria e recursos que se alinham aos interesses e objetivos de seus alunos. Através de seus programas, o Colibri Group capacita milhões de profissionais a alcançarem seus objetivos de carreira e prosperarem em várias indústrias.

Descrição

• Develop, launch, and monitor integrated digital marketing campaigns tailored to healthcare professionals across multiple states and licensure requirements. • Coordinate campaigns aligned with state-specific CE renewal cycles and deadlines as well as career stages and specialties. • Manage campaign calendars, timelines, and structured A/B testing plans to optimize performance across channels (email, web, social). • Partner cross functionally with content, design, web, and email teams to execute cohesive, multichannel marketing strategies, consistent with Colibri’s integrated GTM model. • Partner with CRO SMEs to plan and execute conversion rate optimization testing across landing pages, websites, email funnels, and paid media pathways. • Use quantitative and qualitative tools (A/B tests, heatmaps, analytics) to identify friction points and optimize user flow. • Build structured experimentation roadmaps, analyze results, and translate insights into conversion uplifting recommendations. • Manage workflows, lifecycle journeys, segmentation, form creation, and automation assets within HubSpot; certification a plus. • Oversee social media marketing across core platforms (Facebook, Instagram, YouTube) to drive engagement, content amplification, and funnel progression. • Analyze campaign and channel performance using GA4, Power BI, Looker Studio, HubSpot analytics, and internal dashboards. • Support ecommerce growth initiatives across healthcare brands; bonus if familiar with healthcare professionals’ buying behavior.

🎯 Requisitos

• 3–5+ years of digital marketing experience, with a strong background in CRO, analytics, and campaign execution. • Demonstrated CRO experience with real examples (A/B testing, landing page creation, funnel optimization). • Experience working with testing platforms (e.g., Google Optimize legacy, Optimizely, VWO, Instapage, HubSpot tests, etc.). • HubSpot experience required. • Experience in social media marketing across major platforms, including content planning and performance optimization. • Strong data analytics skills (GA4, Looker Studio, etc.). • Experience in ecommerce; healthcare experience a bonus.