Enterprise Marketing Manager

🕒 Outubro 12

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $97.200 - $126.000 / ano

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Conduent

Conduent

10.000+ funcionários

Fundada em 2017

🏥 Saúde

📦 Logística

💼 Consultoria

💰 Venture Round em 2009-01

Healthcare • Logistics • Consulting

Conduent é uma provedora de soluções impulsionadas por tecnologia que simplifica as operações de negócios tanto para o setor público quanto para empresas privadas. A empresa se especializa em aprimorar a experiência do cliente por meio de automação e analytics, otimizar operações financeiras e oferecer soluções completas de RH. Com foco em aumentar a eficiência operacional, a Conduent entrega uma variedade de serviços, incluindo soluções de atendimento ao cliente (contact center), soluções para o setor de saúde (healthcare) e soluções para órgãos de transporte, atendendo de ponta a ponta às necessidades de seus clientes.

Descrição

• Develop and execute go-to-market strategies aligned with growth priorities, strategic accounts, key industries, priority solutions, and buyer needs • Translate portfolio strategy and market opportunities into integrated marketing plans connecting enterprise priorities with account-level execution • Lead account segmentation and targeting based on strategic fit, revenue potential, industry priorities, buyer needs, and opportunity requirements • Develop marketing plans, activation timelines, communication cadences, and targeted programs for priority accounts and industries • Support new customer acquisition, expansion within existing clients, and advancement of high-value opportunities • Develop buyer-centric solution positioning, value propositions, messaging frameworks, and business narratives • Define buyer personas and connect solution value to industries, use cases, decision criteria, and buyer journey stages • Translate complex solution capabilities into clear, differentiated customer value • Maintain consistent enterprise and solution messaging across marketing, sales, and customer touchpoints • Lead development, maintenance, and governance of enterprise, solution, and sales enablement content • Develop client-facing assets including presentations, fact sheets, sell sheets, thought leadership, client success stories, videos, demonstrations, microsites, and digital content • Create sales enablement resources including messaging guides, battlecards, competitive tools, objection-handling materials, buyer guidance, case studies, and value proposition frameworks • Partner with subject matter experts, Solution Architects, General Managers, delivery teams, and stakeholders to maintain content accuracy and relevance • Equip sales and account teams with tailored content and tools supporting buyer engagement and opportunity advancement • Plan and execute integrated, multi-channel campaigns across email, digital, paid media, webinars, direct mail, sales outreach, and events • Manage campaign lifecycle including strategy, segmentation, content readiness, channel planning, execution, follow-up, measurement, and optimization • Coordinate marketing and sales activation through roles, timelines, communication plans, and follow-up expectations • Align conferences and events with campaign priorities, target audiences, account plans, and post-event follow-up • Establish and monitor performance measures for campaigns, content, account engagement, opportunity support, and sales enablement • Report on marketing-sourced and marketing-influenced pipeline, conversion, opportunity progression, pipeline velocity, and ROI • Translate performance data into recommendations for targeting, messaging, content, channel mix, campaign design, and resource allocation • Serve as a key marketing partner across Sales, Client Partners, Account Managers, Solution teams, Delivery, Sales Enablement, and Corporate Marketing • Establish ownership, workflows, decision points, timelines, approvals, and handoffs across marketing initiatives • Drive accountability for deliverables, follow-up, adoption, performance measurement, and continuous improvement

🎯 Requisitos

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience • 10+ years of experience in enterprise marketing, product marketing, solution marketing, field marketing, demand generation, account-based marketing, or a related discipline • Proven experience developing and executing go-to-market strategies and integrated marketing programs • Strong experience in positioning, messaging, content strategy, demand generation, account-based marketing, and sales enablement • Experience partnering with sales and business leaders to support pipeline growth, customer acquisition, account expansion, and opportunity advancement • Demonstrated ability to develop and execute integrated, multi-channel marketing campaigns • Strong analytical skills with the ability to translate marketing performance data into actionable business recommendations • Experience measuring marketing-sourced and marketing-influenced pipeline, campaign performance, conversion, and return on investment • Strong cross-functional leadership and stakeholder management skills • Excellent communication, presentation, project management, and organizational skills • Ability to manage multiple priorities and initiatives in a fast-paced, complex enterprise environment • Go-to-market strategy and execution • Account-based marketing • Buyer insights and market intelligence • Positioning, messaging, and storytelling • Demand generation and integrated campaign management • Content strategy and sales enablement • Marketing performance measurement and optimization • Cross-functional leadership and influence • Data-driven decision making • Executive communication • Project and stakeholder management • Continuous improvement

🏖️ Benefícios

• Remote work from home • Health and welfare benefits, effective from day one • Health insurance coverage • Voluntary dental and vision programs • Life and disability insurance • Retirement savings plan • Employee discounts on merchandise, services, travel, and more • Career growth opportunities • Paid training • Paid holidays • Paid time off (PTO) or vacation and/or sick time • Great work environment • Diversity and inclusion culture • Bonus or incentive eligibility based on business need

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