Customer Programs Marketing Manager

🕒 Setembro 4

🌲 North Carolina – Remoto

🌲 North Carolina – Remote

💵 $90.000 - $120.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

🦅 Patrocina Visto H1B

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Cornerstone Building Brands

SiteLinkedInTodas as Vagas

10.000+ funcionários

🏗️ Construção

🏭 Manufatura

Construction • Manufacturing

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Descrição

• Manage the daily operations, performance tracking, and optimization of contractor-facing loyalty, incentive, and engagement programs • Serve as the primary marketing point of contact for large strategic contractor accounts • Drive program participation and engagement to build customer loyalty and sales growth • Develop business solutions for strategic partners in the new construction, repair, and remodel industries • Support customer advocacy, lead nurturing, contractor/builder collateral strategy, and training and engagement events • Manage the Contractor Loyalty Program, including rules, product eligibility, contractor data accuracy, and compliance • Develop and deploy enrollment strategies and manage contractor onboarding, enrollment, and field enablement • Build customer benefit sets and collaborate on promotions and incentives driving product adoption and share of wallet • Equip field teams with training, onboarding guides, and promotional tools • Support field initiatives, contractor education events, and targeted campaigns • Develop nurture strategies for contractor prospect trial and conversion • Develop selling tools and conversion incentives for sales execution • Design and execute contractor event strategies, including trade shows and distributor events • Monitor industry trends and competitive landscape • Deliver monthly program reporting • Build segmented contractor datasets and define segment insights • Leverage program analytics and support localized contractor data and territory action plans • Partner with IT, vendors, and data teams to optimize contractor data and insights • Develop pitch decks and selling tools for builder opportunities • Support homeowner-facing design centers and cobranded homeowner campaigns • Develop and scale multi-home incentive programs for builder usage and product preference • Work closely with field sales and strategic account managers to implement pull strategies

🎯 Requisitos

• Bachelor's degree in Marketing, Business Administration, or a related field • 2 years+ experience managing loyalty or credentialing programs • 5+ years experience in marketing roles focused on pull strategies and engagement initiatives with trades audiences • Understanding of the new construction, repair and remodel industries, and contractor and builder segments preferred • Proven track record of developing and executing successful marketing campaigns and initiatives, including managing key account relationships • Proficiency in marketing tools and software applications • Excellent communication and interpersonal skills • Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously • Ability to thrive in a fast-paced, matrixed environment • Must be at least 18 years of age to apply

🏖️ Benefícios

• Bonus • Medical, dental, and vision benefits starting day 1 • PTO • Paid holidays • FSA • Life insurance • LTD • STD • 401k • EAP • Discount programs • Tuition reimbursement • Training • Professional development