Senior Global Integrated Marketing Specialist – Core Surgical Innovations

🕒 Setembro 4

⛰️ Colorado, Connecticut – Remoto

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💵 $94.400 - $141.600 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

🦅 Patrocina Visto H1B

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Medtronic

Medtronic

10.000+ funcionários

Fundada em 1949

🏥 Saúde

🏭 Manufatura

⚕️ Seguro de Saúde

Healthcare • Manufacturing • Healthcare Insurance

A Medtronic é líder global em soluções de tecnologia médica, atuando no enfrentamento das condições médicas mais complexas e desafiadoras. Com mais de 95. 000 funcionários em mais de 150 países, a empresa está focada em acelerar o acesso a tecnologias de saúde e em promover inclusão, diversidade e equidade na saúde. A Medtronic colabora de perto com profissionais de saúde para inovar e otimizar tratamentos e terapias, inspirando esperança e novas possibilidades para pacientes no mundo todo. O compromisso da empresa com a saúde também se reflete no foco em soluções de impacto e em práticas sustentáveis.

Descrição

• Develop campaign playbooks, content models, and activation guidance adaptable by regional teams • Partner with regional marketing teams to gather insights, validate campaigns, support localization, and connect global strategies to measurable outcomes • Establish feedback loops using regional insights, competitive intelligence, and campaign learnings • Lead global content strategy and planning for customer needs, campaign objectives, localization, and reuse • Define measurement frameworks and KPIs • Use performance insights, experimentation, and best-practice sharing to improve marketing effectiveness • Establish governance standards and repeatable processes for campaign planning, content reuse, localization, measurement, and regional adoption • Lead strategic agency relationships to expand capabilities, drive innovation, and support global growth marketing initiatives • Travel approximately 15–20% • Collaborate with product and procedural marketing teams, regional marketers, and cross-functional subject matter experts • Translate business priorities, customer insights, and performance learnings into scalable marketing approaches supporting brand awareness, engagement, acquisition, retention, and commercial growth

🎯 Requisitos

• Bachelor’s degree required with at least 4 years of experience, or advanced degree with at least 2 years of experience, in growth marketing, digital marketing, campaign strategy, or a related marketing role • Demonstrated experience developing data-driven programs supporting customer acquisition, engagement, retention, or commercial growth • Unrestricted U.S. work authorization required at the time of hire and for the duration of employment • For baccalaureate degrees earned outside the United States, a degree satisfying 8 C.F.R. § 214.2(h)(4)(iii)(A) is required • 6+ years of experience in omnichannel marketing, digital marketing, campaign strategy, or a related role preferred • Experience developing campaign strategies and marketing programs across regions, markets, or customer segments • Experience working in a matrixed organization across global, regional, and cross-functional teams • Ability to develop scalable frameworks, playbooks, and repeatable processes • Experience building and executing data-driven marketing programs • Project leadership experience managing competing priorities, agency partners, and internal resources • Marketing analytics, CRM, marketing automation, and digital marketing platform proficiency • Experience planning, testing, measuring, and optimizing email, web, SEO, paid media, social media, and account-based marketing campaigns • Understanding of segmentation, customer journeys, automation, and lifecycle marketing • Experience defining KPIs, analyzing campaign performance, and recommending improvements • Excellent communication and presentation skills

🏖️ Benefícios

• Competitive benefits package • Short-term incentive (Medtronic Incentive Plan) • Health insurance • Dental insurance • Vision insurance • Health Savings Account • Healthcare Flexible Spending Account • Life insurance • Long-term disability leave • Dependent daycare spending account • Tuition assistance/reimbursement • Simple Steps global well-being program • Incentive plans • 401(k) plan with employer contribution and match • Short-term disability • Paid time off • Paid holidays • Employee Stock Purchase Plan • Employee Assistance Program • Non-qualified Retirement Plan Supplement • Capital Accumulation Plan for eligible Vice Presidents and above or qualifying employees • Paid sick time for temporary employees as required by applicable state law

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