Paid Search, Paid Social Manager

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🕒 Maio 14

🌽 Illinois – Remoto

🌽 Illinois – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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Covercraft

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1 - 10 funcionários

CoverCraft é um gerador de cartas de apresentação de ponta, baseado em inteligência artificial, projetado para simplificar e otimizar o processo de candidatura a empregos. Utilizando algoritmos avançados de IA e conhecimentos específicos do setor, o CoverCraft cria cartas de apresentação personalizadas e atraentes para candidatos a emprego em questão de minutos, aumentando suas chances de conseguir o emprego dos sonhos.

Descrição

• Manage paid search and paid social strategy and execution across multiple ecommerce brands • Own campaign setup, optimization, reporting, and performance analysis across: Google Ads, Google Shopping, Performance Max, Bing/Microsoft Ads, Meta (Facebook & Instagram), YouTube, Retargeting/display platforms • Build, optimize, and scale ecommerce acquisition campaigns across branded, non-branded, shopping, and remarketing initiatives • Oversee audience targeting, segmentation, bid strategies, creative testing, and landing page alignment • Partner closely with Creative and Merchandising teams to improve ad creative, promotional messaging, and product presentation • Collaborate with Product Development and Merchandising teams to support product launches and seasonal campaigns • Help develop and manage promotional campaign strategies across all three brands • Work closely with Ecommerce teams to improve landing page performance, conversion rate, and onsite customer experience • Analyze campaign, keyword, audience, and product-level performance to identify growth opportunities • Support feed optimization initiatives for Google Merchant Center and shopping campaigns • Manage attribution analysis and reporting using GA4 and advertising platform analytics • Build dashboards and reporting that clearly communicate performance trends and opportunities • Test and optimize new acquisition channels, ad formats, and campaign strategies

🎯 Requisitos

• 5+ years of hands-on paid media experience within ecommerce or direct-to-consumer environments • Strong experience managing: Google Ads, Google Shopping, Performance Max, Meta advertising platforms, Retargeting/display campaigns • Strong analytical and performance marketing mindset • Deep understanding of ecommerce KPIs including: ROAS, CAC, MER, Conversion rate, AOV, Customer acquisition efficiency • Experience working with product feeds, Google Merchant Center, and ecommerce catalog advertising • Familiarity with GA4, attribution modeling, and digital analytics platforms • Experience collaborating with creative and merchandising teams to improve performance • Strong organizational skills and ability to manage multiple brands, priorities, and campaigns simultaneously • Comfortable operating independently while collaborating cross-functionally • Strong communication and reporting skills.

🏖️ Benefícios

• Manage significant monthly digital advertising budgets with a strong focus on ROAS, CAC, conversion rate, and profitable revenue growth • Coordinate with outside partners or agencies during the transition process of bringing the role in-house