Field Marketing Manager

🕒 Fevereiro 14

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Cresta

SiteLinkedInTodas as Vagas

51 - 200 funcionários

☁️ SaaS

🤖 Inteligência Artificial

🏢 Corporativo

SaaS • Artificial Intelligence • Enterprise

A Cresta é uma plataforma de IA de nível empresarial projetada para melhorar o desempenho dos centros de contato, integrando agentes humanos e virtuais. A empresa fornece ferramentas como Inteligência de Conversação, Assistência ao Agente e Agentes Virtuais, que utilizam IA generativa em tempo real para aprimorar as experiências dos clientes, impulsionar o crescimento da receita e aumentar a produtividade dos agentes. Por meio de sua plataforma de IA, a Cresta ajuda empresas em setores como finanças, telecomunicações e varejo a reduzir custos e aumentar a eficiência, transformando interações com clientes em insights acionáveis. Ao focar em comportamentos que impulsionam resultados de negócios, a Cresta busca elevar o padrão de serviço ao cliente e maximizar o retorno sobre investimento para seus clientes.

Descrição

• Own Strategy + Playbook: Develop event strategies aligned to pipeline goals and sales priorities; refine the field marketing playbook to drive consistency, scalability, and repeatable success. • Own Pipeline & Event ROI Reporting: set KPIs, define success metrics, and present clear, executive-ready insights on pipeline impact and conversion performance. • Lead Cross-Functional Alignment: Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration • Lead Complex Program Workstreams: Manage enterprise-level event programs across multiple functions and campaigns (e.g., tradeshows, VIP dinners, and partner-led activations) • Manage Event Budget: Forecast spend, justify investment tradeoffs, and optimize program-level budgets with finance and RevOps • Negotiate & Optimize Vendors: Evaluate vendors against program goals, negotiate contracts, and drive cost savings and value • Build Integrated Promo Plans: Partner with demand gen and digital to create multi-channel campaigns to drive registration • Innovate & Share Learnings: Pilot new formats, analyze market trends, and mentor teammates on evolving event strategy • Drive Executive Readiness: Work directly with C-suite and sales leaders to shape narratives, prep speakers, and maximize impact • Standardize & Operationalize: Own repeatable processes and workflows across event types, verticals, and regions • Shape Field Narrative: Surface market intelligence from the field to inform messaging, campaign strategy, and sales enablement • Be a Collaborative Team Player: Mentor junior team members, help onboard new hires, and contribute to team rituals, retros, and roadmapping

🎯 Requisitos

• Bachelor’s degree or equivalent practical experience • 3–5 years of experience in B2B field/event marketing or integrated campaign roles • Strong project management capabilities—able to juggle multiple programs at once • Excellent communicator who can influence up, down, and across functions • Analytical mindset with experience in reporting on event performance and ROI • Experience with AI, Contact Center, or Customer Experience solutions (preferred) • Experience supporting account-based field strategies (preferred) • Previous sales/SDR experience or strong familiarity with sales processes (preferred) • Familiarity with Salesforce, Hubspot, Gong, and field ops tools like Mobly (preferred)

🏖️ Benefícios

• Medical, dental, and vision plans that are designed to fit you and your family’s needs. • Flexible vacation time to promote a healthy work-life blend. • Paid parental leave to support you and your family. • Monthly Gym & Phone allowance • Work from home office stipend to help you succeed in a remote environment. • Lunches and dinners included for in-office employees via Grubhub