Engagement Strategist – Marketing Cloud Account Engagement

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The Spot

SiteLinkedInTodas as Vagas

51 - 200 funcionários

☁️ SaaS

📚 Educação

SaaS • Marketing • Education

A The Spot é uma empresa dedicada a ampliar o conhecimento e a expertise em automação de marketing com Salesforce e Pardot. Por meio de guias, dicas avançadas e engajamento com a comunidade, a The Spot oferece recursos e ferramentas para configurar e gerenciar campanhas de marketing com eficiência nas plataformas Salesforce. Os principais focos incluem o Marketing Cloud, o Account Engagement (antigo Pardot) e o uso de IA para aprimorar estratégias de marketing. A empresa também oferece cursos e serviços de consultoria para ajudar profissionais a desenvolverem suas habilidades e otimizarem seus ecossistemas de Salesforce e Pardot.

Descrição

• Within 90 days, you have built deep rapport with your initial clients and are confidently managing their project deliverables and roadmaps. • By month 6, you have successfully delivered multiple projects on time, resulting in measurable improvements in client platform adoption. • Within your first year, you are recognized as an indispensable extension of the client’s team, driving retention and identifying new opportunities for their growth.

🎯 Requisitos

• Guide the client relationship by acting as a proactive partner and primary advisor for their marketing automation strategy and execution. • Translate client business objectives into technical requirements, ensuring every automated journey we build has a clear purpose. • Build and configure solutions within Account Engagement to automate lead flow, nurture prospects, and improve marketing ROI. • Collaborate as a core member of a project team to lead marketing automation deliverables, while supporting the project lead with execution, coordination, and client-facing activities. • Lead business process reviews to uncover marketing pain points and design the future state of a client’s automation environment. • Empower client teams by leading training sessions and creating documentation that makes complex marketing workflows feel simple. • Collaborate with the broader Sercante team to peer-review solutions and share knowledge that levels up the entire agency.

🏖️ Benefícios

• Remote Position – Any Location in the U.S., Canada, or U.K. with Great Wifi Works! • 5+ years of experience in a consultant or strategist-level role within the Salesforce ecosystem or a similar marketing automation space. • Proven success navigating and configuring Salesforce Marketing Cloud Account Engagement (Pardot) to solve real-world marketing and sales alignment problems. • Hands-on experience building, testing, and deploying solutions (Engagement Studio, automation rules, and grading/scoring) that meet complex client needs. • A track record of translating high-level business requirements into clear, technical roadmaps while managing timelines. • The ability to break down "tech-speak" into digestible training and documentation for stakeholders and end-users. • Experience coordinating work with internal teams and contractors to deliver projects efficiently.