Senior ABM Manager

🕒 3 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

👔 Gerente

👻 Score fantasma 25%

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Cyera

SiteLinkedInTodas as Vagas

201 - 500 funcionários

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

A Cyera é uma empresa pioneira focada na segurança de dados para empresas, particularmente no campo da descoberta de dados e gestão de riscos. Sua plataforma inovadora é projetada para ajudar empresas a proteger seus dados, fornecendo insights críticos sobre quais dados possuem, onde estão armazenados, quem pode acessá-los e identificando riscos potenciais. A Cyera oferece um conjunto abrangente de serviços, incluindo Módulos da Plataforma de Segurança de Dados, Prevenção de Perda de Dados, Gestão de Acesso e Prontidão para Violação de Dados. As soluções da empresa facilitam a conformidade, minimizam os impactos de violação de dados e apoiam o crescimento dos negócios através de iniciativas seguras de dados. Confiada por empresas de diversos setores, a Cyera capacita empresas com rapidez e precisão para proteger seus valiosos ativos de dados.

Descrição

• Develop and execute highly personalized 1:1 and 1:few ABM programs for strategic accounts • Partner with Sales and SDR teams to develop account-specific marketing strategies based on business priorities, account intelligence, buying signals, and relationship gaps • Build verticalized ABM programs using industry-specific challenges, use cases, messaging, and content • Develop ABM strategies supporting priority accounts across international markets while adapting to regional needs • Expand engagement within accounts by reaching new titles, personas, buying committee members, and business units • Build coordinated, multi-channel account experiences across digital ads, content, email, events, executive engagement, SDR outreach, webinars, and content syndication • Develop programs supporting the full account journey, from opening doors in new accounts to accelerating opportunities and expanding existing relationships • Research, evaluate, and introduce new vendors, technologies, channels, creative concepts, and ABM tactics • Support ownership and optimization of the ABM technology stack and its integration into campaign planning, activation, measurement, and sales enablement • Build and refine buying groups for priority accounts • Improve account targeting, personalization, intent utilization, measurement, and reporting • Create repeatable frameworks and playbooks from successful 1:1 programs • Establish goals and success metrics for ABM programs • Track account engagement, meetings, opportunity creation, pipeline influence, pipeline acceleration, and other effectiveness indicators • Analyze performance and translate learnings into recommendations • Communicate program performance and insights to Sales and Marketing stakeholders

🎯 Requisitos

• 8+ years of B2B marketing experience, ideally within enterprise technology, SaaS, cybersecurity, or another complex B2B environment • Significant hands-on experience developing and executing Account-Based Marketing programs, including 1:1 and 1:few strategies • Demonstrated experience partnering closely with enterprise Sales and SDR teams • Experience developing personalized, multi-channel programs for strategic or named accounts • Strong understanding of enterprise buying committees and experience developing programs targeting multiple personas and seniority levels • Experience with ABM platforms, intent data, account intelligence, personalization technologies, and related marketing tools • Strong project management and organizational skills with the ability to manage multiple strategic accounts and programs simultaneously • Highly collaborative and comfortable influencing stakeholders across Sales and Marketing • Creative thinker who enjoys experimenting with unconventional ways to engage difficult-to-reach audiences • Comfortable operating in a fast-moving environment where priorities can evolve quickly • Data-driven mindset with the ability to connect marketing activity to account engagement, pipeline, and revenue outcomes • Experience supporting global or international marketing programs is strongly preferred • Experience building industry or vertical-specific campaigns is strongly preferred

🏖️ Benefícios

• Ability to work remotely, with office setup reimbursement • Unlimited PTO • Paid holidays and sick time • Health, vision, and dental insurance • Life, short and long-term disability insurance • Standard benefits and equity package • Potential merit increases based on individual or company performance, time in role, and other discretionary factors