Patient Marketing Manager

🕒 Outubro 9

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $115.000 - $140.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

👻 Score fantasma 20%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Daymark Health

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2024

🏥 Saúde

⚕️ Seguro de Saúde

💊 Farmacêutico

Healthcare • Healthcare Insurance • Pharmaceuticals

A Daymark Health é uma organização de apoio ao cuidado do câncer que se concentra em capacitar os pacientes durante suas jornadas contra o câncer. Oferecem cuidados personalizados adaptados às necessidades individuais, conectando pacientes com seus médicos de atenção primária, oncologistas e equipes de tratamento para uma experiência integrada. Os serviços incluem atendimento domiciliar, gerenciamento de sintomas, suporte 24/7 e navegação por recursos de apoio social, assegurando assistência abrangente ao longo do processo de tratamento.

Descrição

• Shape Daymark's patient acquisition and engagement strategy • Develop and execute multichannel campaigns across print collateral, email, SMS, direct mail, out-of-home, and digital • Write patient- and provider-facing emails, brochures, landing pages, scripts, and collateral • Partner with the enrollment team with materials, messaging, and campaigns to convert prospective patients • Own the patient marketing calendar, including scheduling, building, and deploying campaigns • Use marketing automation platforms and CRM tools to deliver targeted, personalized communications • A/B test and optimize campaigns to improve enrollment and engagement • Monitor and analyze campaign performance to inform future activity • Use data-driven insights to tailor messaging throughout the prospective patient journey • Ensure patient and enrollment communications meet HIPAA, TCPA, and other consent requirements • Build repeatable processes and campaigns that measurably support new patient enrollment

🎯 Requisitos

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience • 4-7 years of progressive marketing experience, with B2C or direct-to-consumer work required • Portfolio of writing samples showing ability to write independently and on-brand • Hands-on experience building and deploying lifecycle campaigns in a marketing automation platform, including segmentation, personalization, and A/B testing • Experience running multichannel campaigns across email, SMS, direct mail, and print, with a track record of tying them to conversion or acquisition metrics • Comfort working in a CRM; Salesforce preferred • Working knowledge of HIPAA, TCPA, and CAN-SPAM compliance, or ability to learn quickly and partner with compliance • Strong project management skills and experience managing multiple workstreams and shipping on schedule • Experience using AI tools such as LLMs, content generation, and analysis tools • Strong independent writing skills for patient- and provider-facing content • Experience developing and executing campaigns across email, SMS, direct mail, print, digital, and ideally out-of-home • Fluency with marketing automation platforms and CRMs; basic HTML knowledge is a plus • A/B testing, performance analysis, and data-driven optimization skills • Ability to work independently in a dynamic, fast-paced, early-stage environment • Ability to collaborate across marketing, enrollment, clinical, and operations • Alignment with Daymark's mission; healthcare, patient marketing, or regulated-industry experience is a bonus • Patient-facing roles require Basic Life Support (BLS) certification and compliance with Daymark's Employee Vaccination and Testing policy by the start date