Paid Search Specialist – Automotive Industry

🕒 Julho 8

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Dealer Alchemist

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2015

🚘 Automotivo

📣 Marketing

🤝 B2B

Automotive • Marketing • B2B

A Dealer Alchemist é uma empresa de marketing digital e tecnologia que desenvolve sites baseados em IA e opera programas de publicidade e SEO especificamente para concessionárias de automóveis, grupos de concessionárias e fabricantes de equipamentos originais (OEMs). Suas ofertas incluem sites orientados para dispositivos móveis e com consciência de inventário, campanhas publicitárias otimizadas por IA em plataformas como Google/Bing/Meta/OTT, SEO focado em conteúdo de alta intenção e baseado em inventário, ferramentas de conversão de leads e recursos de consulta de crédito suave — tudo com o intuito de aumentar a qualidade dos leads, chamadas e vendas de veículos. Eles se posicionam como um parceiro B2B proporcionando soluções escaláveis e certificadas para concessionárias individuais, grupos de concessionárias e programas OEM.

Descrição

• Monitoring budgets and overseeing search platform accounts • Tracking KPIs • Auditing website inventory levels • Monitoring purchased media to ensure that the advertisements appear as planned • Assist with ad copy as needed • Assist in writing out SOPs for aspects of search • Proof Checking Setups / QA • Campaign Management - Oversee accounts on Google and Microsoft Ads. • Keyword Research - Be involved in audience / location targeting • Bid Management - Monitor budget and adjust bids as applicable • Write clear and concise copy for adverts • Suggest and develop new campaigns • Keeping up to date of PPC and SEM trends • Knowledge of the auto industry is a plus, taking into consideration OEM compliance standards. • Collaborate with Client Success Managers (CSMs) to help bridge communication between departments and ensure alignment on paid media strategy, campaign performance, and client expectations.

🎯 Requisitos

• Strong communication skills including written and verbal communication are required along with the ability to work independently with good critical thinking skills. • Knowledge of Paid Media is required • Proficient knowledge of Google Ads, Microsoft Ads and Google Merchant Center is essential. • General Understanding of Google Analytics: Creating Views, Connecting Google Ads, Building event and URL based goals (will be trained on if needed for a desired individual) • Proficiency in Google Workspace and Drive • Strong independent work ethic • Demonstrated problem-solving capabilities • Professional and respectful demeanor in dealing with internal and external business partners • Effective time management in a professional setting • Collaborate effectively in a team environment and must be an organized and flexible team player. • Integrity and optimism, regardless of the situation • Use information, data, and resources to proactively identify and solve problems to get the job done. • Experience in data analysis and reporting • Experience with Zoho, Jira, and Slack is a plus. • Basic knowledge of Excel/Google Sheets and GA4 is also required. • Analytical thinking with strong math skills is mandatory • Google Ads, Google Display, Google Search certification

🏖️ Benefícios

• Unlimited Vacation – We manage 100% by objective. • 401K with matching. • Paid Professional Development. • Bronze Level Healthcare, Dental, and Vision Included