Paid Media Manager

Vaga não está no LinkedIn

🕒 Julho 8

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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Redwood Software

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 1993

☁️ SaaS

🏢 Corporativo

🤝 B2B

SaaS • Enterprise • B2B

A Redwood Software é uma empresa de software empresarial nativa da nuvem que fornece plataformas de automação de carga de trabalho e orquestração de serviços (RunMyJobs) para automatizar e orquestrar processos de negócios em sistemas SAP, ERP, na nuvem e locais. Suas ofertas de SaaS incluem agendamento de tarefas, transferência de arquivos gerenciada, automação financeira/de fechamento de balanço, DevOps e orquestração de dados, com ferramentas de baixo código, integrações profundas com SAP e segurança e suporte em nível empresarial.

Descrição

• Execute and optimize paid media campaigns that drive lead volume, lead quality, pipeline, and cost efficiency across the full funnel—from click to closed-won. • Build, manage, and optimize campaigns across search, social, display, programmatic, and third-party channels to maximize performance and conversion rates. • Help manage a multi-million-dollar annual paid media budget by monitoring spend, optimizing channel allocation, and supporting forecasting and performance reporting. • Manage relationships with third-party vendors, including paid newsletters, content syndication partners, review platforms, and lead generation programs, ensuring campaigns meet performance goals. • Apply conversion rate optimization (CRO) best practices across landing pages, ad creative, and lead capture experiences. • Partner with ABM, customer, content, product marketing, and sales teams to amplify marketing initiatives through paid channels and ensure alignment with broader demand generation strategies. • Analyze campaign performance and develop actionable recommendations to improve pipeline contribution, ROAS, CPL, cost per opportunity, and overall marketing efficiency. • Stay current on emerging paid media trends, platform capabilities, and AI-driven search developments to identify new opportunities for growth.

🎯 Requisitos

• 4+ years of hands-on B2B paid media experience with a track record of driving demand generation and pipeline, ideally within SaaS or enterprise software. • Strong experience managing paid media campaigns across Google Ads, Microsoft Advertising, LinkedIn Campaign Manager, and other digital advertising platforms. • Experience with 6sense, programmatic advertising, Reddit, Meta, review platforms such as G2, content syndication networks, and third-party lead generation programs is a plus. • Experience managing paid media budgets and optimizing channel performance based on business objectives and data insights. • Familiarity with Salesforce and Marketo for campaign attribution and reporting; experience with landing page optimization or personalization tools such as Instapage or VWO is a plus. • Strong analytical skills with the ability to translate campaign performance data into actionable recommendations. • Understanding of generative engine optimization (GEO) and how AI-driven search is influencing paid media strategy. • Excellent organizational and project management skills, with the ability to manage multiple campaigns and priorities simultaneously. • Strong communication and collaboration skills with experience working cross-functionally across marketing, sales, and external partners.

🏖️ Benefícios

• Equal opportunity employer policy • Compliance with local data protection laws, including GDPR