Paid Media Specialist

Vaga não está no LinkedIn

🕒 Junho 1

🎸 Tennessee – Remoto

🎸 Tennessee – Remote

💵 $38.000 - $50.000 / ano

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

📈 Marketing de Performance

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HigherVisibility

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2008

🛍️ Comércio Eletrônico

eCommerce • Marketing • Digital Marketing

HigherVisibility é uma agência líder em marketing digital especializada em uma variedade de serviços voltados para aumentar a visibilidade e o desempenho online das empresas. Suas ofertas incluem serviços de SEO adaptados para mercados locais, eCommerce e franquias; gestão de PPC em plataformas como Google e Facebook; e serviços de design de sites com foco na experiência do usuário. Com uma abordagem orientada por dados, a HigherVisibility trabalha com clientes de diversos setores, incluindo automotivo e serviços financeiros, para impulsionar o crescimento e aumentar as conversões por meio de estratégias de marketing digital personalizadas.

Descrição

• The Paid Media Specialist builds, launches, and manages paid media campaigns across Google Ads and Meta Ads according to established agency best practices and SOPs. • They execute routine optimizations, including keyword expansion, negative keyword management, bid adjustments, and ad copy testing. • Monitoring daily performance and budget pacing across a high volume of assigned accounts is critical to ensure targets are met. • They troubleshoot basic underperforming campaigns and implement corrective actions based on data analysis. • This role involves generating accurate and timely performance reports for assigned clients using internal tools. • The specialist analyzes campaign data to identify basic trends and provide actionable insights for performance improvement. • They also ensure conversion tracking and pixels are functioning correctly, escalating complex technical issues to senior team members or the Analytics team. • The specialist actively participates in 1:1 meetings, team training, and mentorship sessions to develop technical skills and strategic knowledge.

🎯 Requisitos

• 1-3 years of hands-on paid media management experience, preferably in an agency environment. • Experience managing multiple accounts simultaneously is required. • A solid foundational knowledge of Google Ads (Search, Display) and Meta Ads Manager is essential. • Familiarity with Google Analytics 4 and basic conversion tracking principles is required. • Proficiency in Excel/Google Sheets for basic data manipulation and reporting is also necessary. • Exceptional organizational skills and the ability to thrive in a high-volume, fast-paced environment. • Strong attention to detail, particularly regarding budget management and ad copy accuracy, is crucial. • An eagerness to learn, accept feedback, and continuously improve technical skills is expected, along with clear and concise written and verbal communication skills.

🏖️ Benefícios

• Flexible PTO • Employee-First Culture • Fully Remote • Work From Home Stipend • Medical, Vision, and Dental • 401K Matching • Life Insurance • Incredible Company Comradery • And So Much More!