Director, Integrated Strategy – B2B

Vaga não está no LinkedIn

🕒 Setembro 15

🗽 New York, Massachusetts – Remoto

infoinfo

💵 $114.425 - $145.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

👻 Score fantasma 22%

infoinfo

🗣️🇺🇸🇬🇧 Inglês obrigatório

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dentsu Austria

51 - 200 funcionários

Fundada em 1900

📣 Marketing

📱 Mídia

🏢 Corporativo

Marketing • Media • Enterprise

A dentsu Austria é parte do Grupo Dentsu, atuando como parceira de crescimento e transformação integrada para organizações líderes em todo o mundo. A empresa foca em expandir os limites da transformação empresarial e do crescimento sustentável, oferecendo serviços de classe mundial e soluções integradas. A dentsu Austria está comprometida em inovar e criar experiências que enriqueçam cada negócio, com forte ênfase em pesquisa, análise e tendências de mídia. Aproveitando sua rede global de inovadores, eles se esforçam para simplificar complexidades e gerar resultados impactantes para marcas, pessoas e sociedade.

Descrição

• Develop and execute integrated strategy projects for one or two B2B brands • Translate strategic direction into insights, Catalyzing Ideas, and briefs for creative, content, and experience execution • Build strategic rationales explaining what is being done, why it matters, and how it moves the business • Develop brand worlds that articulate character, conviction, and edges • Help creative teams uncover strategic insights and understand how ideas work across the full B2B lifecycle • Help media teams understand how ideas scale and how they live in social and influencer contexts • Develop content and sales enablement strategies supporting the buying experience and optimizing for LLMs • Identify where ideas reach buying groups and how they show up across paid media, owned channels, social platforms, and influencer partnerships • Research buyer signals and understand signal stacking • Align creative, content, media, social, and influencer partners across touchpoints • Brief brand partners and internal stakeholders on strategy • Engage with senior teams to gather input and ensure alignment with enterprise priorities • Model integrated thinking and mentor junior strategists • Monitor how strategy translates in market and support measurement and learning

🎯 Requisitos

• 6-10 years strategy experience with demonstrated fluency in creative strategy, content strategy, experience strategy AND media strategy • Proven ability to develop and communicate breakthrough strategic thinking, not just execute briefs • Track record working on B2B brands in complex strategic environments • Experience working across creative, content, experience and media functions • Comfort engaging with senior stakeholders in strategic conversations • Understanding of how ideas propagate and land in culture • Ability to hold multiple perspectives, audiences, and signals in mind simultaneously • Comfort moving between strategic thinking and tactical execution • Understanding of signal stacking • Genuine curiosity about how creative and experience thinking complement and inform each other • Evidence that you think about systems, not just campaigns • Strong communicator who can brief stakeholders with clarity • Ability to contribute ideas within a broader strategic framework • Collaborative spirit • Ability to mentor and develop other strategists

🏖️ Benefícios

• Medical, vision, and dental insurance • Life insurance • Short-term and long-term disability insurance • 401k • Flexible paid time off • At least 15 paid holidays per year • Paid sick and safe leave • Paid parental leave

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