Group Director, Paid Social Strategy

🕒 Outubro 6

🏄 California, Colorado – Remoto

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💵 $150.000 - $180.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Performance

👻 Score fantasma 0%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of DEPT®

DEPT®

1001 - 5000 funcionários

📣 Marketing

🤖 Inteligência Artificial

📱 Mídia

Marketing • Artificial Intelligence • Media

O Departamento de Defesa dos Estados Unidos é uma organização governamental dos EUA responsável por fornecer as forças militares necessárias para deter guerras e garantir a segurança do país. Trabalha em colaboração com seus aliados e parceiros para apoiar valores democráticos, defender leis internacionais e assegurar um mundo livre e aberto, com grande foco em regiões como o Indo-Pacífico. O Departamento está envolvido em uma ampla gama de atividades, incluindo planejamento estratégico de defesa, operações militares e prestação de assistência de segurança a países como a Ucrânia. Inclui ramos como o Exército, Marinha, Força Aérea, Corpo de Fuzileiros Navais, Força Espacial, Guarda Costeira e Guarda Nacional, desempenhando um papel vital nos setores de cibersegurança e tecnologia de defesa.

Descrição

• Lead end-to-end development and delivery of awareness-focused Paid Social programs across Meta Ads • Co-create and drive the global Paid Social roadmap with strategists, project managers, and media planners • Act as senior lead across client and internal touchpoints across United States and United Kingdom teams • Oversee teams translating brand and product strategy into activation plans • Lead integration of brand lift study data into broader marketing and performance strategies • Align with client stakeholders on budgets, KPIs, and planned versus delivered outcomes • Serve as the strategic voice within the cross-functional team • Own and nurture senior-level client relationships • Provide resourcing recommendations and monitor team effectiveness and bandwidth • Build strong client and team relationships and serve as the Paid Social strategy and activation expert • Launch expanded teams, break down silos, and build unified processes and documentation • Push innovation through targeting models, measurement approaches, and platform features • Supervise employees, including interviewing, hiring, training, assigning work, appraising performance, and resolving problems

🎯 Requisitos

• 10+ years of experience in consumer media or performance marketing, ideally at a leading agency, consultancy, or platform • Deep understanding of Paid Social mechanics and how audience, creative, and measurement impact each other • Experience leading multi-disciplinary teams of specialists with accountability for strategy, performance, and operational quality • Ability to navigate client-side marketing, measurement, and planning teams • Analytical mindset with experience using data to tell stories, inform decisions, and optimize investments • Experience working with complex, matrixed client organizations with multiple stakeholders and objectives • Profound comprehension of brand lift studies, including setup, measurement, and translating learnings into tests or future iterations • Extensive knowledge of Meta Ads activation and strategy • Willingness to travel to client sites on a quarterly basis • Bachelor's degree or equivalent degree of education relevant to the industry • Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, or governmental regulations • Ability to write reports, business correspondence, and procedure manuals • Ability to present information and respond to questions from managers, clients, customers, and the general public

🏖️ Benefícios

• Healthcare, Dental, and Vision coverage • 401k plan, plus matching • PTO • Paid Company Holidays • Parental Leave • Global opportunities and benefits that help you thrive • Collaborative, open-door, best-idea-wins environment • Inclusive and barrier-free recruitment and selection process • Reasonable accommodations throughout recruitment and employment

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