Demand Generation Manager

🕒 Outubro 2

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $127.400 - $182.000 / ano

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

📈 Marketing de Performance

🦅 Patrocina Visto H1B

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👻 Score fantasma 10%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Zscaler

5001 - 10000 funcionários

Fundada em 2008

🔒 Cibersegurança

☁️ SaaS

🏢 Corporativo

💰 Secondary Market em 2017-11

Cybersecurity • SaaS • Enterprise

A Zscaler é um provedor líder de soluções de cibersegurança baseadas em nuvem, especializado em arquitetura de Zero Trust. A empresa aprimora a segurança e a conectividade para organizações, permitindo acesso seguro e contínuo a aplicações e dados em diversos ambientes, incluindo a nuvem, data centers locais e sistemas IoT. Com um ROI comprovado e reduções significativas nos riscos de cibersegurança, a Zscaler capacita as empresas a proteger seus recursos digitais enquanto otimiza os custos operacionais.

Descrição

• Develop, implement, and optimize full-funnel, multi-touch campaigns across email, social media, paid ads, webinars, and other channels • Generate and accelerate pipeline, drive cross-sell and upsell opportunities, and increase brand awareness • Design lead-nurture programs aligned with Product Marketing and Sales Development teams • Partner with content and product teams to deliver whitepapers, case studies, videos, and eBooks aligned to funnel stage and target audiences • Monitor conversion rates, pipeline growth, ROI, and other campaign success metrics • Collaborate with analytics teams to build KPI dashboards and reporting tools • Serve as a cross-functional connection between Product Marketing, Sales Development, Field Marketing, and Partner Marketing teams

🎯 Requisitos

• Demonstrated curiosity and active exploration of AI tools, with a proven history of integrating new technologies to enhance daily workflows and augment problem-solving • Foundational understanding of AI/ML technologies and experience leveraging, securing, or positioning AI-driven solutions to optimize outcomes within your functional domain • 8+ years experience with demand generation marketing strategies, including paid acquisition, email marketing, content syndication and virtual events • Knowledge of B2B tech sales cycles and buyer journeys • Experience marketing to C-level and practitioners within technical functions at enterprise accounts • Proficient at evaluating campaign performance metrics to inform strategy and tactics • Proven ability to leverage AI technologies and workflows to drive measurable operational efficiency • Proven track record building pipeline at both startup and enterprise levels • Proficiency in modern MarTech tools such as SFDC, Marketo, Tableau, and Google Suite

🏖️ Benefícios

• Various health plans • Time off plans for vacation and sick time • Parental leave options • Retirement options • Education reimbursement • In-office perks • Reasonable support/accommodations or adjustments in recruiting processes

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