Marketing Research Manager

🕒 Outubro 14

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $122.500 - $204.100 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Dexcom

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1999

🏥 Saúde

💼 Consultoria

🏭 Manufatura

Healthcare • Consulting • Manufacturing

A Dexcom é um dos principais fornecedores de sistemas de monitoramento contínuo de glicose (CGM), revolucionando como as pessoas gerenciam o diabetes e acompanham seus níveis de glicose. Conhecida por sua tecnologia de biossensores de glicose de alta qualidade, a Dexcom oferece produtos como o sistema Dexcom G7 CGM, que fornece monitoramento de glicose em tempo real e insights para ajudar os indivíduos a se tornarem mais saudáveis. Fundada em 1999, a Dexcom tem inovado consistentemente no campo do gerenciamento de diabetes, capacitando os usuários a tomarem controle de sua saúde com soluções precisas e avançadas de monitoramento de glicose. Seus produtos são projetados tanto para adultos quanto para crianças e não exigem receita médica.

Descrição

• Support Dexcom’s business strategy through customer insights and data storytelling • Lead U.S. and global brand research projects for Dexcom’s core brands • Independently plan and execute primary qualitative and quantitative research projects • Clarify business and market research objectives • Design research methodologies and develop questionnaires and discussion guides • Oversee survey programming, analyze data, and prepare summative reports and recommendations • Lead creative concept testing, messaging and communications testing, brand tracking, brand equity measurement, market landscape, and market opportunity assessment projects • Partner with internal stakeholders and external research partners to recommend methodologies and oversee fieldwork • Manage research logistics and vendors, including screener development, respondent recruitment, proposals, vendor setup, invoices, and document control • Ensure research quality, timing, and budget expectations are met • Develop and present compelling data storylines and recommendations • Analyze syndicated and secondary research and extract relevant insights • Synthesize themes across research and data sources into actionable insights • Serve as a strategic research partner to cross-functional stakeholders and influence business decisions • Apply AI-enabled and machine-learning-supported approaches to synthesize high-volume unstructured inputs such as social listening, app reviews, Amazon reviews, and verbatim feedback • Understand and comply with documented quality standards and requirements

🎯 Requisitos

• Typically requires a Bachelor’s degree in market research, business, mathematics or social sciences • Experience independently planning and executing qualitative and quantitative market research projects in pharmaceutical, med tech/medical device, or consumer packaged goods organizations • First-hand experience integrating brand market research methodologies in support of brand planning and execution plans • Exceptional written and oral communication skills • Strong analytical skills, including quantitative data analysis • Working knowledge of conjoint, discrete choice modeling, price elasticity, and segmentation • Strong attention to detail and ability to ensure accuracy, consistency, and quality across research deliverables • Ability to collaborate with internal stakeholders, external vendors, and cross-functional partners • Strong project management and organizational skills • Ability to independently manage multiple priorities, complex projects, vendors, timelines, and budgets • Ability to identify and prioritize key research questions and recommend fit-for-purpose approaches • Experience using syndicated and secondary research sources to assess market and competitive trends, size opportunities, contextualize and validate primary research findings, and translate evidence into recommendations • Strong command of MS Office software, with advanced PowerPoint and Excel skills • Command of basic statistics theory • 5-15% travel required • Graduate degree may be desirable with 4 years of related experience • Experience in the diabetes space is nice to have • Experience with payer/insurance landscape in the US is nice to have • Experience using AI-supported synthesis, automated theme coding, or machine-learning-enabled listening tools is nice to have • Familiarity with social listening, app and marketplace reviews, CRM data, dashboards, or external intelligence platforms is nice to have

🏖️ Benefícios

• A full and comprehensive benefits program • Growth opportunities on a global scale • Access to career development through in-house learning programs and/or qualified tuition reimbursement • Home office workplace; not required to live within commuting distance of an assigned Dexcom site • Flex workplace option may be available for employees within commuting distance of a Dexcom site