Director – Athlete Activation Data & Analytics

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DICK'S Sporting Goods

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1948

🛒 Varejo

⚽ Esportes

🛍️ Comércio Eletrônico

Retail • Sports • eCommerce

DICK'S Sporting Goods é o maior varejista de artigos esportivos nos Estados Unidos, oferecendo uma ampla gama de equipamentos esportivos, vestuário e calçados. Comprometida com o enriquecimento das comunidades através do esporte, a DICK'S Sporting Goods também faz parcerias com grandes marcas esportivas como UnderArmour, Patagonia e Nike para oferecer produtos de alta qualidade. A empresa é dedicada à inclusão e sustentabilidade, oferecendo recursos e suporte para ajudar atletas e crianças a participarem de esportes. Com sede em Pittsburgh, a DICK'S está na vanguarda do varejo inovador e promove uma cultura centrada nas pessoas. A empresa também administra a Fundação DICK'S Sporting Goods, enfatizando o poder transformador do esporte.

Descrição

• Define and operationalize metrics for customer activation across channels • Extend measurement across the full lifecycle, including retention, loyalty, and reactivation • Identify friction points in the activation and lifecycle funnels and provide data-driven recommendations to improve conversion and engagement • Partner with CRM and loyalty teams to measure and optimize campaigns across email, SMS, push, and owned channels • Develop reporting and insights on customer lifetime value (CLV), retention, churn, and loyalty program performance • Lead the development of advanced customer segmentation frameworks based on behavioral, transactional, and demographic data • Build and oversee propensity models to drive targeted activation and engagement strategies • Partner with data engineering and identity teams to develop a unified customer view using first-party data

🎯 Requisitos

• 10+ years of experience in analytics, data science, or a related field • At least 5+ years directly leading teams • Bachelor's Degree in Statistics, Computer Science, Business Analytics, Economics, Math, Political Sci, Finance, Engineering, Liberal Arts • Strong experience working with CRM systems, loyalty programs, and first-party identity data • Proven track record of measuring and optimizing customer activation, lifecycle marketing, and retention strategies • Hands-on experience with customer segmentation and propensity modeling techniques • Demonstrated success in experimentation design, causal inference, and attribution modeling such as A/B testing • Advanced proficiency in SQL and experience with analytics tools (e.g., Python/R, BI platforms like Tableau/Looker) • Required experience with Adobe Customer Journey Analytics (CJA) and Adobe Customer Data Platform (CDP)

🏖️ Benefícios

• Health insurance • Competitive total rewards package including bonuses, equity and benefits • Generous suite of benefits