Director – Media Planning, Strategy

🕒 4 dias atrás

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DICK'S Sporting Goods

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1948

🛒 Varejo

⚽ Esportes

🛍️ Comércio Eletrônico

Retail • Sports • eCommerce

DICK'S Sporting Goods é o maior varejista de artigos esportivos nos Estados Unidos, oferecendo uma ampla gama de equipamentos esportivos, vestuário e calçados. Comprometida com o enriquecimento das comunidades através do esporte, a DICK'S Sporting Goods também faz parcerias com grandes marcas esportivas como UnderArmour, Patagonia e Nike para oferecer produtos de alta qualidade. A empresa é dedicada à inclusão e sustentabilidade, oferecendo recursos e suporte para ajudar atletas e crianças a participarem de esportes. Com sede em Pittsburgh, a DICK'S está na vanguarda do varejo inovador e promove uma cultura centrada nas pessoas. A empresa também administra a Fundação DICK'S Sporting Goods, enfatizando o poder transformador do esporte.

Descrição

• Define and own the Media Planning team's long-range strategy aligned with DMN's commercial objectives, annual OKRs, and the commerce media landscape • Build strategic storytelling frameworks for positioning media products to brand partners • Define annual priorities and key results, cascade team goals, and track progress • Establish points of view on media planning trends, audience strategies, measurement, and competitive positioning • Communicate strategic direction and performance to internal leadership weekly • Manage and develop the media planning team, including performance expectations, coaching, reviews, recruiting, onboarding, training, and succession planning • Build an inclusive, collaborative, intellectually rigorous team culture • Ensure the quality and strategic coherence of every media plan • Review plans before client delivery and provide substantive feedback • Build reusable planning templates, benchmarks, and storytelling frameworks • Shape planning tools, systems, product features, and workflows through product and engineering partnerships • Establish standard operating procedures for plan development, approvals, version control, and client handoff • Identify and eliminate friction in the planning process • Partner with Sales and Account Management to deliver commercially responsive plans that close business and retain investment • Collaborate with Analytics and Reporting on measurement, attribution, and reporting frameworks • Work with Monetization to incorporate new inventory, audience, and targeting capabilities into plans

🎯 Requisitos

• Bachelor's Degree • 7–10 years with 8+ years of experience in media planning, media strategy, or a related discipline • At least 5 years in a people management role • Ability to build data-informed media strategies and translate quantitative analysis into compelling narratives • Deep familiarity with retail and commerce media, including sponsored products, onsite display, offsite programmatic, CTV, and social channels • Proven track record developing media plans that win business and deliver measurable performance outcomes • Experience influencing cross-functional teams without direct authority • Strong presentation and communication skills for senior audiences • Analytical proficiency with audience data, reach and frequency models, performance benchmarks, and campaign measurement methodologies • Preferred experience at a retail media network, commerce media platform, or major publisher • Preferred familiarity with media mix modeling, multi-touch attribution, and incrementality testing • Preferred experience with media agencies • Preferred background in media planning tools, audience analytics platforms, or data visualization tools • Cameras must be on during virtual interviews • AI tools are not permitted during any part of the interview process • Offers are contingent upon a satisfactory background check, which may include ID verification

🏖️ Benefícios

• Competitive total rewards package • Incentive compensation may be included • Equity may be included • Benefits package • State-required paid leave • Accommodations available during the hiring process