Performance Marketing Strategist

Vaga não está no LinkedIn

🕒 Agosto 21

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $70.000 - $95.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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Directive

SiteLinkedInTodas as Vagas

11 - 50 funcionários

💼 Consultoria

📦 Logística

📣 Marketing

Consulting • Logistics • Marketing

A Directive é a melhor empresa de web design e TI de Oneonta, NY, especializada em implementação e gerenciamento de tecnologia para empresas. Eles oferecem uma ampla gama de serviços, incluindo TI gerenciada, terceirização de TI, cibersegurança, hospedagem em nuvem, desenvolvimento web e serviços de TI para organizações sem fins lucrativos. Com foco em monitoramento proativo de TI, treinamento em cibersegurança e hospedagem gerenciada na nuvem, a Directive se dedica a manter os sistemas funcionando enquanto maximiza a produtividade para pequenas e médias organizações. Seus serviços também incluem reparo de computadores, design de sites e conformidade com leis como o NY SHIELD Act, proporcionando suporte abrangente para as necessidades tecnológicas das empresas.

Descrição

• Oversee and lead a collection of Paid Media accounts • Serve as direct support to client contacts • Communicate weekly with vendors or operational partners regarding assigned tasks, work quality, and improvements • Drive referrals through client relationships and professional networks • Build quarterly client strategies • Create, maintain, and optimize paid media budgets across multiple channels • Understand client positioning and unique value propositions • Confirm accurate lead routing within a CRM • Understand the value of Programmatic campaigns • Manage personal productivity and utilization • Work directly with the Associate Director to achieve internal and client goals • Execute and optimize PPC campaigns across Google Ads, Facebook Ads, and LinkedIn Ads using keyword research, ad copywriting, and audience targeting to maximize ROI • Manage approximately five mid-tier and enterprise accounts • Meet and exceed department-level OKRs, including client growth and goal attainment • Build client trust and relationships that drive renewals • Cross-sell services aligned with client goals • Communicate results to client contacts and executives • Make strategic decisions regarding account direction

🎯 Requisitos

• 3+ years experience working at a performance/digital marketing agency • Experience working specifically with B2B SaaS/tech clients in an agency setting • Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others • Proficiency in advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager • Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization • Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms • Ability to drive results and measure via OCT • Proven and measurable success with mid-market or enterprise accounts • A unique perspective on how to drive value for SaaS • Ability to translate and articulate strategy and tell stories with data • Ability to organize, prioritize and manage multiple projects simultaneously • Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations • Travel to visit clients approximately once per year, per client or as needed • Must permanently reside in the United States • Must have established and current authorization to work in the United States

🏖️ Benefícios

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and 50% employer contribution for dependents • Access to certified therapists through Spring Health • Headspace membership • Gympass • Unlimited PTO (2-week minimum) • Paid Company Holidays • Your Birthday Off • End of Year Recharge (Closed December 24 - January 1) • Paid Parental Leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure • Annual Anniversary Trip to Newport Beach, CA • Remote work from anywhere in the US • Option to use state-of-the-art offices in Irvine, California • PC or Mac available • Reasonable accommodations for qualified individuals with disabilities