Demand Generation Manager

🕒 2 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $100.000 - $120.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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Documo

SiteLinkedInTodas as Vagas

11 - 50 funcionários

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

A Documo é uma empresa que oferece soluções de fax na nuvem, personalizadas para indústrias regulamentadas que exigem comunicações seguras e em conformidade. A sua plataforma, o mFax, proporciona uma interface fácil de usar para enviar e receber faxes e oferece recursos como segurança de nível bancário e uma poderosa API para integração. Os serviços da Documo atendem a empresas de diversos tamanhos, oferecendo planos de preços mensais e anuais. Com foco em otimizar os fluxos de trabalho, reduzir o desperdício de papel e aumentar a segurança, a Documo visa modernizar os processos de documentos e melhorar a eficiência para seus usuários.

Descrição

• Decide target audiences, timing, rationale and messaging for pipeline-generation campaigns • Run integrated campaigns across BDR outreach, events, LinkedIn and social, partner marketing, marketplaces, review sites, email, website and paid media • Own the integrated campaign calendar with one theme and offer per campaign • Build and run the ABM program with sales, including target account lists, tiers and plays • Launch go-to-market campaigns for new EHR integrations • Build automated sales enablement using intent signals, technology fit, hiring, funding and event attendance • Brief content, product marketing and web teams on campaign assets and landing pages • Track engagement and pipeline at account and buying-group level • Build target segments and source, enrich, maintain and route prospect lists • Write and test multi-touch email, phone and LinkedIn sequences with the BDR manager • Run campaign sprints with BDRs and report weekly on meetings, conversion and pipeline • Manage inbound nurture and track MQL-to-SQL-to-pipeline conversion • Own pipeline generation for events, including pre-event outreach, booth meetings and post-event follow-up; approximately 25% travel • Manage paid search and paid social agency relationships • Own G2 and other review-site presence and run an ongoing review program • Manage EHR and technology partner marketplace listings and support co-branded campaigns, webinars and events • Use LinkedIn as a pipeline channel • Report on marketing-sourced and influenced pipeline, ABM engagement, meetings, opportunities, event and campaign efficiency, reviews, marketplaces, partners and LinkedIn

🎯 Requisitos

• 4–6 years in B2B SaaS marketing with direct ownership of field/event marketing and outbound or SDR programs • Record of running integrated, multi-channel and account-based campaigns • Experience building lists and messaging that measurably increased meetings and pipeline • Hands-on experience with Salesforce and HubSpot • Required experience building and enriching lists with LinkedIn Sales Navigator and data or enrichment tools such as Seamless.AI, ZoomInfo, Clay or Apollo • Experience driving pipeline from trade shows, including pre-show outreach, booth work and post-show follow-up • Collaborative working style and ability to share outbound ownership with a BDR manager • Clear, concise writing for outbound email, LinkedIn and event invites • Comfort using AI tools for research, list work and copy testing • Digital marketing fluency across web, email, social and paid channels • Comfort reporting on pipeline, not just activity • Bonus: Healthcare, health IT or EHR-ecosystem experience • Bonus: Experience running a G2 or review program • Bonus: Experience with partner or app marketplaces

🏖️ Benefícios

• Competitive U.S. benefits: medical, dental, vision, and a 401(k) with a strong match • Annual bonus program based on role and company performance • Annual performance reviews with merit increases • In-person company kick-off to connect, collaborate, and celebrate • Equity opportunities to grow with us • Flexible remote work that fits your life • Flexible paid time off • Competitive paid parental leave • Mental health support • Employee Assistance Programs (EAP) • Supportive, inclusive, and fun culture

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