Senior Account Based Marketing Manager

🕒 Agosto 20

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $126.500 - $192.500 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Dropbox

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2007

💼 Consultoria

🏭 Manufatura

📦 Logística

Consulting • Manufacturing • Logistics

O Dropbox é um serviço baseado na nuvem que fornece ferramentas para armazenar, compartilhar e acessar arquivos em vários dispositivos. Ele oferece funcionalidades como compartilhamento de documentos, revisão de vídeos, backups automáticos e agendamento impulsionado por IA. O Dropbox também fornece soluções para diferentes setores como equipes, vendas, marketing e educação, e indústrias incluindo construção, mídia, tecnologia e manufatura. Com foco em segurança, o Dropbox garante que os arquivos sejam criptografados e protegidos contra adulteração. Ele oferece integrações com várias ferramentas de produtividade e é confiável por grandes empresas para uma gestão de arquivos e colaboração eficiente.

Descrição

• Develop and execute integrated 1:1, 1:few, and 1:many ABM programs that engage priority accounts, reach key buying-group members, generate qualified meetings, and create or accelerate pipeline. • Design high-impact campaigns and bespoke experiences using personalized content, digital advertising, direct mail, events, executive engagement, custom landing pages, and coordinated Sales outreach. • Translate account fit, product usage, intent, engagement, industry context, and buyer insights into tailored messaging, offers, content, and experiences. • Partner with Sales to identify priority accounts and stakeholders, establish shared investment criteria, understand account-specific challenges, and align teams around high-value opportunities. • Develop coordinated plays to open opportunities, expand customer relationships, advance active deals, and resolve misalignment as priorities or signals change. • Develop campaign hypotheses, test channels and creative approaches, review account engagement and pipeline results, and continuously improve targeting, messaging, personalization, and program investment. • Apply approved AI tools to account research, campaign development, personalization, analysis, and decision-making; validate outputs, mitigate risks, and experiment responsibly. • Turn successful campaigns and experiments into repeatable frameworks, templates, measurement approaches, and playbooks adopted by Sales and Marketing teams. • Recommend improvements to Dropbox’s ABM priorities, operating approach, and cross-functional ways of working.

🎯 Requisitos

• Results driven professional with 6+ years of overall experience. • 4+ years of B2B marketing experience, including at least 2 years directly executing ABM programs for enterprise or high-value accounts. • Experience independently owning ABM programs in a complex B2B environment involving multiple buying-group members, cross-functional Sales coordination, multiple channels, and measurable pipeline outcomes. • Demonstrated experience launching coordinated campaigns across digital advertising, email, landing pages, content, direct mail, events, executive programs, and Sales outreach. • Excellent writing and editing skills, with experience developing high-converting landing pages, emails, ads, campaign messaging, or Sales-facing assets tailored to specific accounts and buyer audiences. • Excellent analytical ability, including experience interpreting account, campaign, intent, engagement, and pipeline data to uncover findings, identify opportunities, prioritize action, and recommend program changes. • Experience partnering directly with Sales to select accounts, map buying groups, coordinate outreach, and execute programs tied to qualified meetings, pipeline creation, opportunity progression, or account expansion. • Demonstrated experience forming campaign hypotheses, running structured tests, and applying learnings to improve targeting, messaging, personalization, channel mix, and campaign results. • Experience using generative AI to improve marketing workflows while rigorously validating outputs, identifying risks or limitations, protecting sensitive data, and maintaining accountability for final quality. • Preferred: background supporting complex GTM motions for AI, collaboration, or productivity products; signal-based targeting; AI-enabled marketing; high-velocity execution; PLG-to-SLG motions.