Brands Analyst

🕒 Julho 22

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $107.000 - $178.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🧐 Analista

👻 Score fantasma 0%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Dutchie

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

💼 Consultoria

🛡️ Seguros

📦 Logística

Consulting • Insurance • Logistics

A Dutchie é uma plataforma líder em tecnologia para o mercado de cannabis na América do Norte, oferecendo um conjunto abrangente de soluções para dispensários de cannabis. A empresa disponibiliza ferramentas como sistemas de ponto de venda (POS) para dispensários, soluções de e-commerce, programas de marketing e fidelidade, integração de pagamentos, gerenciamento de entregas e gerenciamento de estoque. A plataforma da Dutchie é projetada para melhorar a experiência de compra de cannabis através de recursos como capacidades de SEO, marketing personalizado, e-commerce modernizado e ferramentas robustas de conformidade para atender às rigorosas exigências regulatórias. Com integrações a mais de 100 parceiros de tecnologia, a Dutchie apoia operações contínuas para varejistas, cultivadores e marcas de qualquer tamanho, processando mais de $22 bilhões em volume anual de transações e facilitando 1 milhão de transações diárias. A Dutchie está comprometida com a inovação, a privacidade de dados e o empoderamento das empresas de cannabis com tecnologia confiável, fácil de usar e escalável.

Descrição

• Develop data-driven prospect briefs identifying high-potential brand targets based on market share, category penetration, and competitive positioning • Build budget recommendations and media plans grounded in historical performance benchmarks and retailer-level data • Create compelling pitch materials, including performance projections and ROI scenarios, to support the sales team in new business presentations • Own the end-to-end production of monthly performance narratives for brand clients, translating raw ad data into clear, strategic stories for client review meetings • Conduct quarterly deep-dive analyses evaluating campaign health, incrementality, share of voice, and consumer behavior trends • Frame insights around business outcomes—connecting ad spend to ROAS, new buyer acquisition, market dollar share, and conversion rate improvements • Design and maintain client-facing dashboards and internal reporting tools using visualization platforms such as Hex or Looker • Develop reusable templates and automated workflows to streamline monthly and quarterly reporting cycles • Ensure data accuracy and consistency across all deliverables through rigorous QA processes • Serve as the analytical voice in client meetings, confidently presenting findings and fielding data questions from brand stakeholders • Provide strategic recommendations for new campaign launches, budget reallocations, and placement optimizations based on performance data • Quantify the cost of inaction—translate ad spend pauses or reductions into measurable performance impact to reinforce the value of sustained investment • Work closely with Sales, Ad Operations, and Product teams to align on priorities, surface data needs, and communicate insights across the organization • Participate in product testing for new ad placements, targeting features, and platform capabilities, providing structured feedback grounded in performance data • Support ad hoc analytical requests from the sales team with quick, accurate turnarounds.

🎯 Requisitos

• 3-5+ years of experience in digital advertising analytics, media analytics, ad operations, or a related data-driven role • Proficiency in SQL with hands-on experience querying large datasets (Snowflake strongly preferred) • Strong data storytelling ability—you can turn a table of numbers into a narrative that drives action • Comfort in client-facing settings: you can present findings clearly and handle questions with confidence • Experience working cross-functionally with sales, operations, and product teams • Strong organizational skills with the ability to manage multiple deliverables across clients and deadlines. • Use snowflake or Hex to maintain, update and create ad reporting for client reviews • Be familiar with the following schemas: Ad platform Data, POS Data, Telemetry Data, Product Data, Retailer Data. • Understand how all of the following relate to each other in order to build: Market Share Reports, Market Impact Reports, QBRs, Ad Metric Reporting, Ad Incrementality Reporting, Retailer Level Reporting. • Be familiar enough with the data to quickly and accurately pull insights (ad projections, store lists, state rollups etc.) for sales and product teams. • Understand ads, snowflake and the data to write queries to test impact of campaign optimizations • Work with Product team to rewrite incrementality report with A-B testing using ad server and user level data.

🏖️ Benefícios

• Full medical benefits including dental and vision plans to ensure you always have the best care. • Equity packages in the form of stock options to all employees. • Technology (hardware, software, reading materials, etc..) allowance • Flexible vacation and sick days