Demand Generation Manager

Vaga não está no LinkedIn

🕒 Ontem

🎸 Tennessee – Remoto

🎸 Tennessee – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 10%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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EnableComp

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

💼 Consultoria

🛡️ Seguros

📦 Logística

💰 Venture Round em 2022-07

Consulting • Insurance • Logistics

A EnableComp é uma empresa especializada em gerenciamento de ciclo de receita (RCM) para prestadores de saúde e sistemas de saúde em todo os Estados Unidos. Eles se concentram no processamento de sinistros complexos relacionados à Administração de Veteranos, Compensação de Trabalhadores, Acidentes de Veículos Motorizados e Medicaid fora do estado, bem como na gestão de recusas para todas as classes de pagadores. Ao alavancar a automação inteligente e sua plataforma proprietária E360 RCM™, a EnableComp ajuda os prestadores de serviços de saúde a aumentar a receita, controlar custos e simplificar os processos de faturamento. Com expertise no tratamento de sinistros complexos, a empresa garante reembolsos precisos e oportunos, proporcionando um aumento significativo nas cobranças e melhorando o desempenho financeiro de seus clientes.

Descrição

• Plan, build, and execute multi-channel demand generation campaigns across email, paid social, SEM, retargeting, and organic channels • Own marketing-sourced pipeline targets and report campaign performance against revenue goals • Manage the demand generation budget, track spend against ROI, and reallocate based on channel performance • Own funnel content end-to-end, including blog posts, ebooks/guides, landing pages, and nurture email copy • Ensure campaign content reflects current positioning and messaging • Establish a scalable content calendar and production workflow • Build and manage lead nurture email programs and campaign workflows in HubSpot • Partner with the GTM Engineer on campaign automation and data requirements • Monitor and troubleshoot campaign-level workflow issues and escalate systemic issues • Partner on webinar and event promotion, registration goals, and post-event lead nurture • Partner with Product Marketing on narrative, positioning, and competitive messaging • Partner with SDRs on lead handoff, MQL quality feedback, and conversion tracking • Analyze campaign and content performance to optimize MQL volume, conversion rate, and cost per acquisition • Stay current on emerging channels and AI-powered marketing/content tools • Report to the VP, Marketing and collaborate cross-functionally with Product Marketing, Commercial Enablement, Event Marketing, Strategic Partnerships, and SDR teams

🎯 Requisitos

• Bachelor’s degree in Marketing, Communications, Business, or a related field required; equivalent combination of education and experience will be considered • 3–5 years of experience in demand generation, growth marketing, or a related B2B marketing role • Experience with marketing automation platforms, preferably HubSpot • Experience with CRM systems, including Salesforce • Strong writing skills for blog posts, email copy, and landing page copy • Strong analytical skills and experience interpreting campaign data • Ability to partner with technical GTM/RevOps functions on automation and data needs • Regular and predictable attendance • Strong computer proficiency • Proficiency with MS Office (PowerPoint, Word, Excel, Teams, Outlook), Zoom, and other learning technology • Self-directed and comfortable owning ambiguous, cross-functional problems • Strong project management and prioritization skills • Ability to run multiple campaigns simultaneously • Bias toward experimentation and iteration, including AI-enabled content and marketing tools • Ability to work at a computer for extended periods • Ability to perform essential duties satisfactorily, with or without reasonable accommodation

🏖️ Benefícios

• Professional growth and development support • Tools, resources, and support to thrive and grow career • Flexible work environment • Work-life balance • Minimal travel, primarily occasional team or company offsites • Remote work option • Equal opportunity employment