Marketing Analytics and Campaign Associate

🕒 Julho 24

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Encyclopaedia Britannica, Inc.

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 1768

📚 Educação

📱 Mídia

Education • Media

A Encyclopaedia Britannica, Inc. é uma editora e empresa de referência digital que produz conteúdo enciclopédico autoritativo, editorialmente curado, além de recursos educacionais para consumidores, escolas e bibliotecas. Oferece serviços de assinatura online (Britannica Premium e Britannica Kids), artigos multimídia, vídeos, jogos, quizzes e APIs de referência e licenciamento para uso em sindicados e currículos. A empresa combina a publicação enciclopédica tradicional com produtos e ferramentas digitais para apoiar a aprendizagem, a pesquisa e o licenciamento de conteúdo.

Descrição

• Execute and optimize Boost campaigns designed to increase engagement among inactive, low-engagement, and declining subscriber segments. • Partner with Business Insights and Editorial teams to implement audience engagement strategies, campaign recommendations, and content selections. • Manage audience setup, campaign deployment, QA, scheduling, and reporting for Boost campaigns and other engagement initiatives. • Execute cross-pollination campaigns across the newsletter portfolio, including new launches, established newsletters, and partner brands. • Manage campaign calendars, testing plans, deployment, and performance reporting for cross-pollination initiatives. • Analyze audience behavior, engagement trends, and campaign performance to identify optimization opportunities. • Own reporting and provide recommendations to improve targeting, engagement, conversion, and overall campaign effectiveness. • Support promotional campaign initiatives and surveys through audience selection, campaign setup, deployment, reporting, and analysis. • Partner with Editorial, Marketing, Product, and Analytics teams to ensure campaigns are executed accurately and on schedule. • Maintain campaign documentation, reporting dashboards, and operational workflows.

🎯 Requisitos

• 2-4 years of experience in marketing analytics, audience development, campaign management, email marketing, or digital marketing. • Experience analyzing campaign performance and translating data into actionable recommendations. • Experience supporting audience growth, engagement, retention, or conversion-focused campaigns. • Strong analytical skills and experience working with reporting tools and performance metrics. • Highly organized with strong project management and communication skills. • Preferred Experience: Experience working in newsletter, media, publishing, or subscription-based businesses. • Familiarity with Looker, GA4, and other analytics and reporting platforms. • Experience with audience segmentation, A/B testing, and campaign optimization. • Familiarity with basic email HTML and email QA best practices.

🏖️ Benefícios

• Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA) • Life Insurance (Basic, Voluntary & AD&D) • Paid Time Off (Vacation, Sick & Public Holidays) • Family Leave (Maternity, Paternity) • Short Term & Long Term Disability • Training & Development • Work From Home