Marketing Manager

Vaga não está no LinkedIn

🕒 Julho 24

🐻 Alaska, Arizona, +15 estados a mais – Remoto

🐻 Alaska – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🥔 Idaho – Remote 🦞 Maine – Remote 🦬 Montana – Remote 🌶️ New Mexico – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🌲 Oregon – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote ⛷️ Utah – Remote ☕ Washington – Remote 🦬 Wyoming – Remote

💵 $52.000 - $56.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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NOLS

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 1965

📚 Educação

🤝 Sem Fins Lucrativos

Education • Non-profit

A NOLS é uma líder sem fins lucrativos em educação ao ar livre experiencial, que realiza expedições imersivas em ambientes selvagens, programas de semestre e ano sabático, e cursos de medicina em áreas selvagens baseados em sala de aula. A organização foca no ensino de habilidades de sobrevivência e liderança por meio de mentoria prática, treinamento em gestão de riscos e princípios de conservação Leave No Trace, atendendo indivíduos, grupos e organizações em todo o mundo. A NOLS também oferece certificações (Primeiros Socorros em Ambientes Selvagens, Socorrista em Ambientes Selvagens, EMT em Ambientes Selvagens), treinamentos personalizados para equipes, programas para ex-alunos e recursos para fortalecer a liderança e a segurança ao ar livre.

Descrição

• Own the relationship with the external advertising agency • Monitor campaign performance using Google Analytics, Looker Studio and other reporting tools • Analyze website traffic, conversion performance, and marketing KPIs to generate actionable insights alongside the agency • Develop regular performance reports and recommend optimizations based on data • Plan, execute, and optimize integrated marketing campaigns that support enrollment goals across multiple product lines • Manage campaign timelines, budgets, deliverables, and reporting • Partner with internal stakeholders to align marketing efforts with organizational priorities • Identify opportunities to improve campaign performance and customer acquisition • Support development of compelling marketing content across email, web, blog, social media, and paid campaigns • Ensure messaging is aligned with the NOLS brand voice and strategic objectives • Collaborate with internal subject matter experts to bring authentic stories to life • Manage website content updates and collaborate on improvements to user experience and conversion performance • Ensure website content remains accurate, current, and optimized for prospective students • Conduct market and competitive research to identify trends, audience needs, and enrollment opportunities • Translate customer insights into marketing recommendations and campaign improvements • Partner with Expeditions, Custom Education, Wilderness Medicine, Alumni Trips and Advancement to support organizational initiatives • Coordinate marketing support for events, launches, and organizational priorities • Represent the marketing team in cross-functional planning and project discussions

🎯 Requisitos

• Experience managing integrated marketing campaigns across multiple channels • Experience using marketing analytics platforms such as Google Analytics or similar tools • Strong written communication and storytelling skills • Ability to analyze data and translate insights into actionable recommendations • Excellent organizational and project management skills • Ability to manage multiple priorities in a fast-paced environment • Strong collaboration and relationship-building skills • Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience

🏖️ Benefícios

• fantastic employee discounts on top outdoor gear brands • discounts on NOLS Courses for you and your family • free outdoor equipment rental at our various locations • Medical, dental, and vision benefits are available at a special NOLS rate to seasonal employees • Full-time employees are eligible for benefits package • Accrued leave that may be used for many HR-approved reasons throughout the season • Access to counselors that are available 24/7 to assist employees with work-life balance concerns