Senior Marketing Specialist

🕒 Julho 24

🏄 California – Remoto

🏄 California – Remote

💵 $90.000 - $110.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Northrop Grumman Federal Credit Union

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 1946

🏦 Bancário

💸 Finanças

💳 Fintech

Banking • Finance • Fintech

A Northrop Grumman Federal Credit Union é uma instituição financeira focada nos membros, oferecendo uma ampla gama de serviços bancários adaptados para atender às necessidades de seus membros. Esses serviços incluem contas correntes e poupança, várias opções de empréstimos, como empréstimos automotivos e para habitação, cartões de crédito e serviços de gestão de patrimônio. A NGFCU está comprometida em fornecer taxas baixas e aconselhamento personalizado para ajudar seus membros a alcançar o bem-estar e a segurança financeira.

Descrição

• Lead Lending Marketing Strategy • Develop and execute go-to-market strategies for mortgage, HELOC, consumer, and ancillary lending products • Create compelling product positioning, messaging, and member communications across multiple marketing channels • Own lending product landing pages and digital content, ensuring messaging remains current and aligned with active promotions • Build lifecycle marketing campaigns that engage prospective and existing borrowers throughout their financial journey • Manage the lending marketing calendar to ensure campaigns launch on time and deliver measurable results • Collaborate Across the Organization • Partner with Lending, Compliance, Business Development, Branch teams, and leadership to align marketing initiatives with business objectives • Work closely with the Senior Marketing Strategist to leverage competitive research and market insights that strengthen product positioning • Ensure all marketing materials comply with applicable regulations, including lending-related compliance requirements • Support Enterprise Marketing Initiatives • Develop creative campaigns that support membership growth and community engagement • Write and edit marketing content for print, digital, email, social media, website, and other communication channels • Coordinate with internal partners and external vendors to successfully execute marketing projects • Monitor marketing trends, evaluate campaign performance, and recommend opportunities for continuous improvement

🎯 Requisitos

• 8-10+ years of progressive marketing experience with expertise in product marketing and campaign development • Experience marketing financial products, preferably within a Credit Union or financial institution • Strong background in mortgage, HELOC, consumer lending, or related financial products strongly preferred • Proven success developing product positioning, go-to-market strategies, and integrated marketing campaigns • Exceptional copywriting and content development skills across multiple marketing channels • Strong project management, organization, and prioritization skills with the ability to manage multiple initiatives simultaneously • Excellent communication and relationship-building skills with experience partnering across business units • Analytical mindset with the ability to use data and market insights to improve campaign performance • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

🏖️ Benefícios

• medical, dental, vision, disability and life insurance • 401(k)-profit sharing plan with employer matching