Lifecycle Marketing Manager – Consumer

🕒 Julho 24

Candidatar-se

Encontrar Vagas Remotas Similares

Configurar Alerta de Email para Novas Vagas

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo

Kraken Digital Asset Exchange

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2011

₿ Cripto

💸 Finanças

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange é uma plataforma de criptomoedas que facilita a compra e venda de mais de 200 criptomoedas, incluindo Bitcoin, Ethereum e muitas outras. Fundada em 2011, a Kraken oferece um conjunto abrangente de recursos para traders iniciantes e avançados, como interfaces avançadas de trading e negociação com margem. A plataforma enfatiza segurança líder do setor, alta liquidez e suporte ao cliente 24/7, tornando-se uma escolha confiável para usuários no mundo todo. A Kraken atende tanto investidores individuais quanto clientes institucionais, oferecendo serviços como negociação de balcão (OTC) e custódia. A empresa é comprometida com a transparência por meio de sua prova de reservas e de valores orientados pela missão. A Kraken opera globalmente, atendendo clientes em mais de 190 países, com volume de negociação trimestral superior a US$ 207 bilhões. No entanto, os usuários devem estar cientes do alto risco dos investimentos em criptomoedas e da falta de regulamentação em algumas jurisdições.

Descrição

• Drive the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications that drive engagement and desired outcomes, and other actions that improve client quality and loyalty • Help shape the formation of the lifecycle strategy for Consumer both from a technology and marketing execution point of view, being accountable for key metrics that support revenue growth at the company • Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem • Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend • Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle • Be a key stakeholder in growth across the company, keeping leadership updated on the progress being made and working closely with the wider business to drive incremental value • Work closely with our compliance, legal, and regional operations teams to remove blockers in marketing across priority geos. This also involves making sure that we are being 100% compliant with local regulators in the way we market and communicate to customers

🎯 Requisitos

• 5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution • Extensive experience building and executing complex CRM campaigns with multiple stakeholders • Experience with CRM tools such as Braze (ideal but not essential), and other campaign-building tools • A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto as a big plus • In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do • Strong copywriting skills to support the building of individual campaigns • Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel)

🏖️ Benefícios

• Bonus program • Equity program • Wellness allowance • Health insurance (medical, dental, vision) • 401(k) plan