North America Marketing Leader

🕒 Julho 28

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Encyclopaedia Britannica, Inc.

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201 - 500 funcionários

Fundada em 1768

📚 Educação

📱 Mídia

Education • Media

A Encyclopaedia Britannica, Inc. é uma editora e empresa de referência digital que produz conteúdo enciclopédico autoritativo, editorialmente curado, além de recursos educacionais para consumidores, escolas e bibliotecas. Oferece serviços de assinatura online (Britannica Premium e Britannica Kids), artigos multimídia, vídeos, jogos, quizzes e APIs de referência e licenciamento para uso em sindicados e currículos. A empresa combina a publicação enciclopédica tradicional com produtos e ferramentas digitais para apoiar a aprendizagem, a pesquisa e o licenciamento de conteúdo.

Descrição

• Develop and own the North America marketing strategy aligned to regional revenue, growth, and retention objectives. • Identify market opportunities, customer needs, competitive dynamics, and emerging trends. • Translate regional priorities into actionable marketing plans executed through the Global Marketing Center of Excellence. • Serve as the voice of the North American market within global planning and product launch discussions. • Partner closely with sales leadership to support new business growth across all education segments. • Collaborate with Customer Success teams to drive product adoption, renewals, and customer expansion opportunities. • Develop and refine sales enablement resources, messaging, and market insights. • Lead regional execution of major product launches and go-to-market initiatives. • Ensure campaigns, events, webinars, and customer communications reflect regional market needs. • Provide structured feedback to product and global marketing teams regarding customer response, objections, and market opportunities. • Monitor regional marketing performance, pipeline contribution, customer engagement, and campaign effectiveness. • Utilize data and reporting to identify opportunities for optimization and growth. • Partner with global marketing operations teams to improve attribution, funnel visibility, and performance measurement. • Support regional events, conferences, webinars, and strategic partnerships. • Engage with state partners, educational organizations, and key customer stakeholders to strengthen market presence and customer relationships. • Represent Britannica Education at industry events and customer engagements.

🎯 Requisitos

• 7+ years of marketing experience within EdTech, education publishing, SaaS, or related industries. • Demonstrated experience partnering closely with sales organizations to drive revenue growth. • Strong understanding of demand generation, customer lifecycle marketing, product marketing, and go-to-market strategy. • Experience supporting both acquisition and customer expansion initiatives. • Ability to influence cross-functional teams without direct management authority. • Experience presenting to stakeholders. • Strong analytical mindset with experience using data to drive business decisions. • Knowledge of the K–12 education market is a plus; experience in higher education is also a plus. • Willingness to travel for customer meetings, conferences, sales planning, and regional business activities.

🏖️ Benefícios

• Compensation: 120000-130000 USD/year • Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA) • Life Insurance (Basic, Voluntary & AD&D) • Paid Time Off (Vacation, Sick & Public Holidays) • Family Leave (Maternity, Paternity) • Short Term & Long Term Disability • Training & Development • Work From Home