Senior Product Marketing Manager, Growth

🕒 4 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $180.000 - $220.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎁 Marketing de Produto

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Enterpret

SiteLinkedInTodas as Vagas

11 - 50 funcionários

🤝 B2B

🤖 Inteligência Artificial

☁️ SaaS

💰 $4.300.000 Seed Round em 2022-03

B2B • Artificial Intelligence • SaaS

A Enterpret é uma empresa focada em transformar feedback de clientes em insights acionáveis ​​para impulsionar o crescimento de produtos e a satisfação do cliente. Oferece uma plataforma que unifica feedbacks desestruturados de clientes e constrói modelos de IA para fornecer insights precisos e detalhados. Com uma abordagem abrangente à inteligência do cliente, a Enterpret ajuda as empresas a centralizar feedbacks, destacar insights relevantes e integrar dados de múltiplas fontes, permitindo que as empresas priorizem as necessidades dos clientes e direcionem a inovação de produtos. Atende clientes notáveis como Canva, Notion e Apollo, ajudando-os a aprimorar a experiência do cliente e a estratégia de produto por meio de insights em tempo real e integração de dados.

Descrição

• Own weekly product launches, including the launch calendar, positioning, audience, launch tier, timing, and delivery • Write launch stories and assets including in-product announcements, release notes, announcement posts, demo scripts, and social copy • Prepare sales and customer success for launches with talk tracks, demo flows, objection handling, and audience guidance • Drive post-launch adoption through targeted email and in-app campaigns • Measure launches based on adoption and pipeline and apply learnings to future launches • Define activated-account criteria and predictive activation moments • Build email and in-app onboarding journeys with welcome sequences, checklists, tooltips, empty states, and behavioral nudges • Create product enablement such as setup guides, walkthrough videos, templates, and example workflows • Collaborate with product and design on onboarding experiences using user evidence • Own activation and adoption metrics, run experiments, and report weekly results • Identify accounts ready for sales conversations and hand them off with context • Map self-serve user drop-off, ship an initial launch, establish an activation-flow baseline, and develop repeatable launch and activation playbooks

🎯 Requisitos

• Product marketing experience for AI products at B2B software companies, demonstrated in a portfolio • Daily use of AI tools such as Claude, including building projects, custom instructions, skills, and a knowledge base • Ability to analyze activation data, prototype onboarding flows, draft and test lifecycle copy at volume, and turn launch inputs into finished assets • Ability to explain how an AI feature works, where it falls short, and why a buyer should trust it • Experience building a PLG activation or onboarding program and demonstrating the metric it moved • Experience owning launches from planning through post-launch adoption at a weekly or near-weekly pace • Hands-on experience with lifecycle and in-app tools such as Customer.io, HubSpot, Braze, Appcues, Pendo, or Chameleon • Ability to build campaigns directly • Familiarity with product analytics tools such as PostHog, Amplitude, or Mixpanel • Ability to define a funnel, read a cohort, and set up an experiment independently • Clear and concise writing skills • Portfolio required, showing at least one product launch and one activation or onboarding program with results • Experience marketing to product managers, product engineers, or developers at AI-native companies (nice to have) • Experience at an early-stage company where product marketing was a team of one or two (nice to have) • Ability to create product videos such as demos, walkthroughs, and short explainers (nice to have) • Familiarity with customer feedback, product analytics, or developer tools (nice to have)

🏖️ Benefícios

• Influence and shape the future of an early-stage startup • Highly competitive salary • Early-stage startup equity • Comprehensive medical, dental, and vision insurance • Comprehensive benefits package, including a 401(k) • Generous vacation policy • Maternity and paternity leave