Senior Marketing Manager

🕒 Outubro 13

🏄 California – Remoto

🏄 California – Remote

💵 $105.000 - $120.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Essential Oxygen

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2006

🏥 Saúde

🍽️ Alimentos e Bebidas

🏭 Manufatura

Healthcare • Food & Beverage • Manufacturing

A Essential Oxygen é uma empresa certificada B Corp, de propriedade feminina, que produz produtos de higiene bucal e limpeza doméstica naturais e limpos. A empresa vende pasta de dente, enxaguante bucal, polidor dental e produtos de limpeza doméstica (limpadores de vidro, piso, superfícies de alto contato, peróxido de hidrogênio grau alimentício) através de sua loja de e-commerce no Shopify e por meio de parceiros de varejo, enfatizando sustentabilidade, ingredientes de origem ética e formulações eficazes. A Essential Oxygen se posiciona como uma marca orientada por missão, com foco em pessoas, planeta e transparência de produtos, alinhada ao conceito de tríplice resultado.

Descrição

• Develop and execute integrated B2B and B2C marketing strategies aligned with company objectives • Drive brand awareness, customer engagement, e-commerce growth, and revenue • Develop annual and quarterly marketing plans aligned with revenue, brand, product, and growth objectives • Translate business objectives into audience strategies, positioning, messaging, go-to-market plans, campaigns, and measurable goals • Partner with Product Development and leadership on product positioning, messaging, naming, launches, and go-to-market strategies • Plan and execute multi-channel campaigns across paid social, search, display, email, social, e-commerce, retail, partnerships, and events • Manage campaign creative, audiences, budgets, timelines, tracking, and performance • Monitor KPIs and use analytics, customer insights, market research, and A/B testing to evaluate and optimize campaigns • Develop and execute creative for advertising, social media, email, e-commerce, presentations, educational materials, graphics, and video • Create and edit graphics using Canva, Adobe Photoshop, and AI Creative Platforms • Write and edit marketing copy and ensure creative aligns with brand standards and channel requirements • Collaborate with the Social Media Lead, E-Commerce Manager, Product Development, leadership, and other teams • Manage freelance creatives, photographers, designers, copywriters, video professionals, and external marketing partners • Own timelines, budgets, deliverables, quality, and consistent brand execution

🎯 Requisitos

• 8+ years of progressive marketing experience, with demonstrated success developing and executing both B2B and B2C marketing strategies • Proven ability to balance strategic thinking with hands-on execution • Strong experience with marketing analytics, performance measurement, A/B testing, and data-driven optimization • Experience developing and managing paid advertising campaigns across multiple digital channels • Hands-on experience with Canva, Adobe Photoshop, and AI Creative Platforms such as Higgsfield • Experience developing or managing video content • Strong understanding of brand strategy, messaging, storytelling, customer journeys, and integrated marketing • Exceptional written and verbal communication, creative judgment, organization, and project management skills • Ability to work independently, take ownership, manage multiple priorities, and collaborate effectively across functions • Must be eligible to work in California • Legally authorized to work in the United States • Unable to sponsor or take over sponsorship of an employment Visa • Must be able to travel domestically as needed for trade shows, partner meetings, or marketing events • Ability to sit for extended periods while working remotely • Visual and auditory ability to participate in video conferences • Ability to lift up to 20 pounds for travel/equipment transport • Successful completion of a background check • Preferred: experience with consumer products, wellness, beauty, lifestyle, health, or other consumer-focused brands • Preferred: experience with direct-to-consumer and/or e-commerce brands, including Shopify, Amazon, Walmart Marketplace, or retail media • Preferred: experience with Google Analytics/GA4, Google Ads, Meta Ads Manager, CRM, marketing automation, or comparable platforms • Preferred: experience directing photography and/or video production • Preferred: experience building a brand style guide or brand system from the ground up • Preferred: experience working with purpose-driven, mission-oriented, or B Corp companies • Preferred: experience in a small, entrepreneurial, or growing company

🏖️ Benefícios

• Health & Wellness Benefits for eligible roles • Flexible Work Environment with remote options • Performance Bonus • Vacation & Sick-time Accrual • Quarterly Employee Product Allowance to enjoy Essential Oxygen Products for personal use • Team Service Days • Paid Volunteer Time to support a 501(c)(3) organization of your choice • Purpose-Driven Culture • Reasonable accommodations for qualified individuals with disabilities