Federal Field Marketing Manager

🕒 Outubro 13

🦀 Maryland, Virginia, +1 estados a mais – Remoto

infoinfo

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Riverbed Technology

Riverbed Technology

1001 - 5000 funcionários

Fundada em 2002

🏢 Corporativo

☁️ SaaS

🔧 Hardware

Enterprise • SaaS • Hardware

A Riverbed Technology é fornecedora de soluções de desempenho de rede e experiência digital que ajudam organizações a iluminar e acelerar cada interação digital. Oferece software, serviços em nuvem e produtos baseados em appliance para monitoramento de desempenho de aplicativos e redes, otimização de WAN e gerenciamento de experiência digital, permitindo que as empresas forneçam desempenho contínuo para clientes e funcionários.

Descrição

• Develop and execute integrated marketing programs that drive federal pipeline, revenue, and account growth • Localize messaging, campaigns, and content for federal mission priorities, procurement requirements, and buyer needs • Collaborate with Brand, Sales Engineering, Product Marketing, Federal Sales, Global ABM, and Partner teams • Use secure, company-approved AI tools to improve research, content creation, value propositions, decision-making, and automation • Develop and activate account-based marketing, partner marketing, event, and executive-engagement programs • Lead federal events from planning through execution, follow-up, and performance measurement • Deliver joint marketing initiatives, co-marketing campaigns, and partner events • Drive lead management, account engagement, and opportunity creation with sales teams • Enable sales teams with campaign messaging, event support, and account engagement strategies • Represent Marketing in regional QBRs, business reviews, and sales leadership forums • Measure and report pipeline, revenue impact, campaign ROI, and event performance • Maintain marketing systems and CRM platforms; analyze performance data and optimize marketing investments and programs

🎯 Requisitos

• 5+ years of progressive marketing experience • Deep, practical understanding of the B2G customer journey, government procurement cycles, policy trends, and agency missions • Proven capability designing and executing integrated marketing strategies across Federal, FSI and Public Sector Ecosystems • Success designing data-driven, multi-channel campaigns and ABM frameworks tailored to public sector buying behaviors and procurement timelines • Strong operational fluency or active curiosity in using company-approved generative AI tools • Exceptional written and verbal communication skills • Ability to engage, align, and present to sales leadership, GTM teams, and cross-functional partners in matrix organizations • Bachelor’s degree in marketing, communications, business administration, related field, or equivalent practical experience • Ability to travel approximately 25% to support regional events and executive engagements

🏖️ Benefícios

• Flexible workplace policies • Employee resource groups • Learning and development resources • Career progression pathways • Community engagement initiatives • Global employee wellness programs supporting physical, emotional, and financial well-being

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