Retention and Lifecycle Marketing Manager

🕒 Julho 1

🍂 Massachusetts – Remoto

🍂 Massachusetts – Remote

💵 $98.000 - $132.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

Candidatar-se

Encontrar Vagas Remotas Similares

Configurar Alerta de Email para Novas Vagas

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo

ezCater

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2007

🍽️ Alimentos e Bebidas

📦 Logística

💼 Consultoria

💰 $100.000.000 Series D em 2021-12

Food & Beverage • Logistics • Consulting

ezCater é uma plataforma que oferece soluções de catering para empresas, permitindo que companhias peçam comida para reuniões e eventos de uma ampla gama de restaurantes e fornecedores. A plataforma possibilita que os usuários gerenciem pedidos de forma fácil, assegurando que todas as preferências alimentares e necessidades empresariais sejam atendidas de maneira eficiente. Com foco em clientes corporativos, a ezCater simplifica o processo de catering, tornando-o mais eficiente para organizações alimentarem suas equipes e convidados.

Descrição

• Develop and execute strategic campaigns to increase marketplace customer retention and grow bookings through email, SMS, push notifications, and on-site messaging. • Design and continuously optimize customer onboarding flows that accelerate adoption for new customers. • Identify new activation milestones and build campaigns that reliably move users to them. • Maintain and optimize a comprehensive calendar of seasonal campaigns and promotions across the ezCater marketplace, aimed at driving incremental orders. • Analyze and translate data from various sources (eg. reporting dashboards, customer insights) into actionable insights, recommendations and strategic plans to enhance customer touchpoints, drive engagement, and improve conversion rates. • Identify areas for optimization and implement strategies to improve campaign effectiveness. • Use promotions effectively and cost-efficiently to change customer behavior. • Partner with the growth acquisition team to increase retention effectively and efficiently using paid media. • Utilize segmentation techniques to customize communications and marketing campaigns.

🎯 Requisitos

• 5-8+ years of marketing experience, with a background in customer adoption, engagement, and retention. B2B2C/B2C e-commerce or marketplace experience is strongly preferred. • Proven experience generating measurable business outcomes via lifecycle marketing. • Experience driving customer lifecycle marketing strategies and executing creative, high-performing multi-channel campaigns. • Experience with new customer onboarding programs and optimizations. • Deep expertise in leveraging data from various sources to optimize tactics, drive incremental business results, and enhance customer experiences. • Strong analytical skills with the ability to interpret complex data and make data-driven decisions. • Highly skilled at strategic thinking, planning and execution. • Strong communication skills; able to effectively collaborate across teams and influence colleagues. • Action-oriented with a “get it done” mentality: relentless attention to detail coupled with a commitment to deliver high-quality work on a deadline and always think two steps ahead. • An affection for “just figuring things out” and inventing any ideas or approaches that help us accomplish our objectives. • Familiarity with marketing automation, lifecycle marketing tools, and campaign management platforms. • Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable.

🏖️ Benefícios

• Market competitive salary • Stock options that you’ll help make worth a lot • 12 paid holidays • Flexible PTO • 401K with ezCater match • Health/dental/FSA • Long-term disability insurance • Mental health and family planning resources • Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office • Employee meal program (and many more goodies) when you’re in our office