Senior Meta Media Buyer

🕒 Junho 30

🏄 California – Remoto

🏄 California – Remote

💵 $80.000 - $105.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Strikepoint

SiteLinkedInTodas as Vagas

11 - 50 funcionários

💼 Consultoria

📣 Marketing

🛍️ Comércio Eletrônico

Consulting • Marketing • eCommerce

A Strikepoint é uma agência de marketing especializada em soluções criativas e estratégicas de mídia paga, orientadas para resultados. Eles oferecem uma ampla gama de serviços, incluindo expansão de marca, design e desenvolvimento de sites, mídia paga, criação de funis e criação de conteúdo envolvente. Com foco em maximizar o ROI, a Strikepoint trata os orçamentos de mídia dos clientes como seus próprios, garantindo investimentos direcionados e eficazes. Sua expertise também se estende a otimização para mecanismos de busca (SEO), marketing por e-mail e SMS e planejamento estratégico de conteúdo. A Strikepoint está comprometida em fornecer estratégias de marketing inovadoras e um serviço excepcional, ajudando os clientes a alcançarem um crescimento significativo de receita e geração de leads.

Descrição

• Own and lead campaign strategy, structure, and optimization across Meta as your primary platform, with active management across Google, TikTok, and other relevant channels • Develop advanced scaling strategies, audience expansion frameworks, and budget reallocation decisions grounded in performance data • Build and manage creative testing frameworks in partnership with the Creative team, providing platform-specific direction based on results • Lead client-facing performance discussions, presenting insights, testing outcomes, and strategic recommendations clearly and confidently • Produce deeper channel-level analysis that goes beyond reporting, connecting data to business outcomes and informing next steps • Troubleshoot complex tracking issues, attribution discrepancies, and cross-platform performance problems, including GTM and pixel-level diagnosis • Mentor junior media buyers through training, feedback, and day-to-day coaching • Maintain and improve campaign documentation, QA standards, and onboarding resources for the media buying team • Partner with the Funnel team to align paid media strategy with landing page performance and offer testing • Contribute to standardizing planning frameworks, reporting standards, and team processes

🎯 Requisitos

• 5+ years of hands-on paid media experience with a proven track record in an in-house or agency environment • BA/BS degree in marketing or business preferred, or equivalent work experience • Deep, proven expertise in Meta Ads Manager, including complex campaign structures, audience strategy, and algorithm-informed optimization • Demonstrated ability to scale paid media budgets while maintaining or improving performance efficiency • Experience managing campaigns across two or more platforms (Google Ads, TikTok Ads, programmatic, or CTV preferred) • Strong command of performance metrics and funnel analysis: CTR, CVR, ROAS, CPA, AOV, and LTV • Ability to build structured media plans with targeting strategy, campaign architecture, and budget allocation • Experience developing and running creative testing frameworks with clear hypotheses and performance-based iteration • Comfort troubleshooting tracking issues at the pixel, UTM, and attribution level; GTM experience is a strong plus • Proficiency with analytics tools such as GA4, Looker Studio, or equivalent reporting platforms • Strong communicator with experience leading client calls and presenting performance insights to stakeholders • Ability to mentor and coach junior team members effectively • Active, working proficiency with AI tools as part of your day-to-day workflow; this means using AI to improve efficiency, analysis, creative iteration, or reporting, not familiarity with it in theory.

🏖️ Benefícios

• Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs • Customizable 401(k) plan with employer match after 90 days • Company-paid Life Insurance Policy • Flexible PTO • Company-provided Macbook