Marketing Manager, Digital Operations

🕒 Março 7

🗽 New York – Remoto

🗽 New York – Remote

💵 $84.000 - $115.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

⚙️ Operações

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Fanatics, Inc.

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2011

🎮 Jogos

🛒 Varejo

🛍️ Comércio Eletrônico

Gaming • Retail • eCommerce

Fanatics está construindo uma plataforma digital esportiva global líder que tem como objetivo aprimorar a experiência dos fãs para mais de 100 milhões de entusiastas de esportes no mundo todo. A empresa opera em várias divisões, incluindo Fanatics Commerce, Fanatics Collectibles e Fanatics Betting & Gaming. Ela oferece aos fãs a oportunidade de: • comprar produtos licenciados para torcedores, camisas (jerseys), produtos de lifestyle e headwear; • colecionar cards colecionáveis (trading cards) físicos e digitais, memorabilia esportiva e outros ativos digitais; • participar de apostas esportivas. A Fanatics faz parceria com mais de 900 propriedades esportivas globalmente, incluindo grandes ligas, times e atletas, e opera mais de 2. 000 pontos de venda. A empresa é comprometida com a responsabilidade corporativa, com foco em filantropia, diversidade e inclusão, proteção de marca e sustentabilidade.

Descrição

• Lead the ongoing management and configuration of core marketing technology platforms including MMPs (AppsFlyer), CDPs (Segment), identity solutions (LiveRamp), analytics tools (Tableau, Sigma), and related systems. • Own campaign tracking architecture including link creation, deep linking, attribution parameters, and cross-tool validation across paid and owned channels. • Ensure end-to-end integrity of user journeys across platforms, from impression through install, acquisition, and retention • Troubleshoot discrepancies across MMPs, platform reporting, internal BI tools, and external data sources. • Validate and sanity-check disparate data sets mid-campaign to ensure reporting accuracy and performance confidence, configuring notification systems to flag anomalies. • Partner with media teams to operationalize campaign management across paid social, app networks, search, programmatic display, OLV, CTV, digital audio, and more. • Explore, roadmap, implement and maintain platform-specific integrations including: Meta AEM and Conversions API, Snapchat Mobile CAPI, Google Firebase, Amazon Marketing Cloud, Platform SDKs, server-to-server integrations, Segment/Liveramp destinations. • Support incrementality testing, attribution modeling enhancements, and MMM-related data inputs. • Act as a technical consultant to marketing stakeholders, advising on feasibility, implementation paths, measurement implications, and general problem solving. • Maintain documentation of tracking frameworks, integration maps, and operational processes. • Provide coverage across campaigns and channels as needed, stepping into execution roles when required. • Maintain cutting-edge expertise, continuously identifying opportunities to improve data integrity, workflow efficiency, and marketing technology scalability.

🎯 Requisitos

• 5 years of experience in a related role, examples include marketing operations, digital media operations, martech, or mobile app marketing • Bachelor qualification in marketing, information systems, or related field • Deep expertise in mobile measurement and attribution systems, particularly AppsFlyer as well as privacy-centric frameworks like SKAN • Hands-on experience with CDPs such as Segment and identity platforms such as LiveRamp • Strong familiarity with marketing analytics environments including Tableau and Firebase • Advanced and recent understanding of platform buying and measurement ecosystems across major digital media platforms • Direct experience implementing and troubleshooting specialized platform integrations (e.g. Meta AEM and Advanced Measurement API, AMC, S2S integrations) • Strong operational knowledge of mobile app tracking, deep linking, event schemas and data pipelines • Proven ability to QA and reconcile discrepancies across disparate data sources • Strong analytical mindset with comfort working across large, complex datasets • Operationally flexible with the ability to “wear multiple hats” in a fast-paced marketing organization • Knowledge of betting and gaming marketing ecosystem strongly preferred • Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities

🏖️ Benefícios

• Medical • Dental • Vision • 401K • paid time off • GymPass • Pet Insurance • Family Care Benefits • Free Shipt deliveries • $700 to set up your home office