Director, Product Marketing – GTM Strategy

🕒 Julho 21

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

🎁 Marketing de Produto

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

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Fleetio

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2012

📦 Logística

💼 Consultoria

🚗 Transporte

💰 $21.100.000 Series B em 2020-11

Logistics • Consulting • Transport

Fleetio é um provedor de software de gestão de frotas abrangente que ajuda as organizações a rastrear, analisar e melhorar suas operações de frota. A plataforma oferece ferramentas para manutenção de veículos, controle de consumo de combustível, gestão de motoristas e garantia de conformidade regulatória. A Fleetio visa aumentar a eficiência e reduzir custos para empresas com frotas de todos os tamanhos, fornecendo dados e insights em tempo real.

Descrição

• Create repeatable frameworks that consistently bring new products to market. • Develop commercialization plans that align Product, Marketing, Sales, Enablement, Customer Success, and Partnerships. • Partner with Product leadership to ensure commercialization begins early in the product lifecycle, not at launch. • Establish scalable launch readiness processes that support both major launches and continuous product innovation. • Help shape pricing, packaging, and monetization strategies alongside Product, Finance, and Leadership. • Own Fleetio's corporate messaging framework and customer value narrative. • Develop positioning that shifts conversations from product features to business outcomes. • Create messaging frameworks for company, platform, products, industries, and strategic initiatives. • Build the First Call Deck and other foundational sales messaging used across the organization. • Develop solution narratives for key growth areas including Maintenance, AI, Fleet Intelligence, Telematics, and Partnerships. • Ensure messaging remains consistent across Marketing, Sales, Customer Success, Product, and Executive communications. • Build repeatable sales plays that help Sales create pipeline and win deals. • Partner closely with Sales Enablement to develop playbooks, talk tracks, discovery guides, objection handling, and value-selling content. • Integrate messaging into MEDDPICC and other sales methodologies. • Develop vertical messaging and industry-specific sales assets. • Build and maintain a centralized repository of GTM messaging, presentations, and commercialization assets. • Partner with field teams to continuously improve materials based on customer feedback. • Serve as the connective tissue between Product, Marketing, Sales, Customer Success, Partnerships, and Executive Leadership. • Build repeatable GTM planning rhythms across organizations. • Help teams align around priorities, milestones, launch plans, and business outcomes. • Partner with Demand Generation to ensure campaigns reinforce Fleetio's value narrative. • Support partner commercialization through joint messaging, enablement, and go-to-market programs. • Establish the commercialization function at Fleetio. • Define operating processes, templates, and best practices. • Identify opportunities to scale through AI, automation, and repeatable systems. • Hire, coach, and develop a high-performing commercialization team as Fleetio grows. • Create an environment focused on experimentation, learning, ownership, and measurable business impact.

🎯 Requisitos

• 10+ years of experience in Product Marketing, Go-to-Market Strategy, Commercialization, or Revenue Marketing within B2B SaaS. • Experience building commercialization, product marketing, or GTM programs from the ground up. • Strong expertise in positioning, messaging, value frameworks, and sales enablement. • Experience partnering directly with executive leadership, Product, Sales, Enablement, and Marketing. • Proven ability to translate product innovation into commercial success. • Experience creating repeatable GTM operating models and launch processes. • Excellent executive communication and storytelling skills. • Familiarity with Salesforce, Gong, Highspot (or similar), Notion, AI productivity tools, and modern GTM technology. • A builder's mindset—you enjoy creating structure where none exists and scaling teams over time.

🏖️ Benefícios

• Multiple health/dental coverage options (100% coverage for employee, 50% for family) • Vision insurance • Incentive stock options • 401(k) match of 4% • PTO - 4 weeks (increases at year two!) • 12 company holidays + 2 floating holidays • Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid) • FSA & HSA options • Short and long term disability (short term 100% paid) • Community service funds • Professional development funds • Wellbeing fund - $150 quarterly • Business expense stipend - $125 quarterly • Mac laptop + new hire equipment stipend • Fully stocked kitchen with tons of drinks & snacks (BHM only)

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