SEO & PPC Campaign Strategist

🕒 Abril 20

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Focus Digital

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2018

🤝 B2B

🛍️ Comércio Eletrônico

🤖 Inteligência Artificial

B2B • eCommerce • Artificial Intelligence

<Focus Digital> é uma agência de marketing digital e SEO que se especializa em oferecer serviços de SEO, Google Ads, estratégia de conteúdo e geração de leads para pequenas empresas em crescimento. A empresa enfatiza KPIs realistas (leads qualificados), estratégias de SEO de longo prazo combinadas com publicidade paga de curto prazo para resultados imediatos, e campanhas específicas para os setores de saúde, serviços domésticos, e-commerce e tecnologia. Eles fornecem estudos de caso, treinamentos de SEO e utilizam ferramentas, incluindo o ChatGPT, para criação de anúncios e fluxos de trabalho de nutrição de leads.

Descrição

• Serve as the primary point of contact for assigned client accounts, building strong relationships and ensuring client satisfaction • Conduct regular client calls and meetings to present progress, explain strategy rationale, and gather feedback • Translate complex SEO and PPC data and strategies into clear, understandable business insights for clients • Create and present monthly and quarterly performance reports, focusing on ROI and business impact • Collaborate with internal strategists to develop comprehensive SEO and PPC strategies for client accounts • Manage client expectations by setting realistic timelines and ROI projections aligned with our agency methodology • Review campaign performance and strategies developed by our execution teams to ensure quality and alignment with client goals • Facilitate communication between technical teams and clients to ensure smooth project delivery • Provide strategic recommendations for campaign improvements and expansion opportunities • Stay current with SEO and PPC best practices to provide informed strategic guidance to clients

🎯 Requisitos

• 3+ years of experience in digital marketing account management, with strong knowledge of SEO and PPC principles • Proven track record of managing client relationships and delivering results that meet business objectives • Deep understanding of SEO strategy, keyword research, content planning, and technical optimization concepts • Strong knowledge of PPC campaign strategy, audience targeting, and performance optimization • Ability to analyze and interpret campaign data to provide strategic insights • Understanding of integrated marketing approaches combining SEO, PPC, content, and email marketing • Exceptional verbal and written communication skills with ability to explain complex digital marketing concepts to non-technical clients • Strong analytical and problem-solving skills with ability to connect data to business outcomes • Experience presenting to C-level executives and decision makers • Experience working with small to medium-sized businesses across various industries • Background in consulting or client-facing roles in digital marketing agencies • Familiarity with marketing analytics platforms (Google Analytics, Google Data Studio, etc.)

🏖️ Benefícios

• Salary of $90,000 - $105,000, depending on experience, yearly bonus based on client retention • Health, Vision, Dental Insurance • 2 Weeks of PTO, Typical Bonus PTO Between Christmas and New Years • 401(k) with 4% Match • Fully Remote