Senior Lifecycle Marketing Manager

🕒 Maio 18

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The Motley Fool

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 1993

💸 Finanças

📱 Mídia

📚 Educação

💰 $25.000.000 Private Equity Round em 2009-11

Finance • Media • Education

A The Motley Fool é uma empresa de serviços financeiros fundada em 1993 pelos irmãos Tom e David Gardner. Seu objetivo é tornar o mundo mais inteligente, feliz e rico, ajudando milhões de pessoas a alcançar a liberdade financeira. A The Motley Fool oferece soluções de investimento premium, análises de mercado gratuitas em seu site Fool. com, educação em finanças pessoais, podcasts e gerencia a fundação sem fins lucrativos Motley Fool Foundation. A empresa fornece orientações sobre notícias do mercado de ações, estratégias de investimento, planejamento de aposentadoria e produtos de finanças pessoais, esforçando-se para capacitar investidores através de conteúdo financeiro inovador, envolvente e divertido.

Descrição

• Own day-to-day Always On marketing across site ads, order pages, automated campaigns, and targeted member experiences. • Identify high-impact growth opportunities through experimentation, segmentation, behavioral analysis, and lifecycle performance insights. • Design and scale experimentation frameworks across lifecycle touchpoints, messaging, offers, timing, targeting, and channel strategy. • Build scalable lifecycle systems, workflows, and operational processes that improve efficiency and marketing performance over time. • Influence lifecycle strategy and prioritization across Product, Marketing, Analytics, and Engineering stakeholders. • Leverage AI and automation to improve targeting, accelerate analysis, scale testing, optimize creative iteration, and enhance operational decision-making. • Write, refine, or adapt direct-response messaging and marketing copy using AI-assisted workflows and performance insights. • Translate complex data and experimentation results into actionable business recommendations and growth opportunities. • Help evolve segmentation strategy, lifecycle architecture, and personalization capabilities across the member journey. • Work closely with lifecycle systems, experimentation tools, analytics environments, and machine learning-supported marketing platforms. • Balance strategic leadership with hands-on execution and rapid iteration.

🎯 Requisitos

• 7+ years of experience in lifecycle marketing, growth marketing, experimentation, retention/CRM, marketing strategy, or related fields. • Experience owning multi-channel marketing programs, ideally including onsite placements, automated messaging, email, upgrade flows, testing programs, or other direct-response environments. • Strong marketer mindset with a willingness to work directly in the platforms, tools, workflows, and execution details that drive lifecycle performance. • Deep understanding of experimentation strategy, segmentation, targeting, personalization, and lifecycle optimization. • Strong analytical skills and comfort translating data into strategic recommendations and business decisions. • High technical fluency with lifecycle systems, automation platforms, analytics tools, and AI-enabled workflows. • Experience leveraging AI tools to accelerate growth, experimentation, operational scale, and marketing effectiveness. • Strong direct-response instincts and understanding of performance marketing principles. • Experience writing or optimizing marketing copy and messaging using AI-assisted workflows. • Comfort working cross-functionally with technical and business stakeholders. • Ability to move between strategy and execution without relying heavily on large support teams or specialized operators. • A strong interest in investing and personal finance. Experience in financial services, fintech, investing, or a similarly data-driven subscription business is strongly preferred. • Prior people management is not required, but experience mentoring, coaching, or helping develop other marketers is strongly preferred.