Omni Activation Manager

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🕒 Abril 30

🐊 Florida, Pennsylvania – Remoto

🐊 Florida – Remote 🔔 Pennsylvania – Remote

💵 $100.000 - $140.000 / ano

⏰ Tempo Integral

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🟠 Sênior

👔 Gerente

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Fresh Del Monte

SiteLinkedInTodas as Vagas

10.000+ funcionários

🌾 Agricultura

🛍️ Comércio Eletrônico

🛒 Varejo

Agriculture • eCommerce • Retail

A Fresh Del Monte é uma das principais produtoras, distribuidoras e comercializadoras verticais integradas de frutas e vegetais frescos e processados do mundo, com produtos vendidos em mais de 80 países. A empresa enfatiza a sustentabilidade em todas as suas operações, do campo à loja, e está comprometida em fornecer produtos saudáveis e nutritivos, enquanto reduz seu impacto ambiental. A Fresh Del Monte possui uma extensa rede logística para apoiar suas operações globais e visa inspirar estilos de vida saudáveis por meio de suas ofertas.

Descrição

• Marry brand and retailer category objectives to build customer-specific strategies that achieve business objectives at assigned accounts, leveraging shopper insights and past program performance data • Develop and execute omnichannel programming from Retail and In-Store Shopper Tactics, like signage, demos, or direct mailers, to 1st and 3rd party digital programs, like Social through Retailer Channels, Digital Coupons, Programmatic Banners, Retail Search, etc. • Oversee digital shelf content creation and syndication, leveraging data and insights to ensure items are visible and optimized for conversion • Leverage external brand partnerships to maximize program impact, as needed • Brief creative and execution partners on activations, providing clear guidance on success criteria and ensure messaging aligns with program objectives, brand IMC/style guides and retail specifications • Establish KPIs; utilizing campaign analytics, customer consumption and share data to optimize media and measure results that positively drive sales/share growth for our brands and the Retailer’s category • Ensure cost estimates have been approved by internal stakeholders and activation plans have been socialized • Support customer meetings with omnichannel strategies, plans, program results and other sales tools • Support budget tracking and communication with Finance partners and invoice processing • Participate in the annual customer planning process and the integrated marketing communications process to influence and build actionable growth plans for our brands and customers • Build trusted partnerships, both internally and externally, to achieve shared goals. • Internal stakeholders include Sales Business Unit Leads, Category Insights, Customer Development and Strategy, as well as Finance • Play critical role in educating internal stakeholders on program performance as well as incremental opportunities as they pertain to assigned accounts • Understand key drivers of activation performance and proactively explore new capabilities and activation partners that can deliver on business objectives • Develop strong understanding of Retailer strategies, category dynamics, and consumer behavior • Help the team deliver volume and profit expectations

🎯 Requisitos

• Bachelor’s Degree • Experience in Retail Activation, preferably supporting accounts like Walmart, Amazon and/or Instacart. • 5+ years of experience in CPG Industry, or related field • Experience in Retail Media, Shopper Media and/or eCommerce Activation • Strong Project Management • Preferred: MBA • Shopper/Retail Marketing, eCommerce, or Omnichannel Marketing experience • Experience in Retail Activation

🏖️ Benefícios

• Medical, Dental & Vision Insurance • 401(k) with company match • Employer‑paid life & disability insurance • Flexible Spending Accounts (FSA) • Paid Time Off (PTO) • 7 Company Paid Holidays • 24/7 Telemedicine & Employee Assistance Program • Optional voluntary benefits (legal, accident, identity protection)