Enterprise Director, CPG – Marketplace Partnership

🕒 Outubro 8

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $150.000 - $180.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

👻 Score fantasma 1%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Por que essa pontuação:

• Aberta há 36 dias.
• As vagas desta empresa costumam ser preenchidas em 34 dias.

Candidatar-se

Adaptar currículo + carta de apresentação

Encontrar Vagas Remotas Similares

☆ Salvar☑️ Marcar como candidatado❌ Ocultar

Reportar problema

Front Row

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

🛍️ Comércio Eletrônico

📣 Marketing

🤝 B2B

💰 Private equity em 2024-10

eCommerce • Marketing • B2B

A Front Row é uma agência de comércio global e digital que ajuda marcas de consumo a se destacarem em marketplaces e em canais diretos ao consumidor. Ela oferece aceleração em marketplaces (Amazon, TikTok Shop, gestão de contas 3P/2P), criação de conteúdo e serviços de estúdio, geração de demanda (mídia paga, marketing de influenciadores, SEO), construção de marca e desenvolvimento de flagship digital D2C (Shopify/Shopify Plus, UX, velocidade de site) e soluções de business intelligence/AI (portfólio Catapult, ferramentas de mídia no varejo). A Front Row atende marcas dos setores de beleza, bem-estar, eletrônicos, moda e produtos para o lar, com uma equipe de mais de 550 especialistas em diversos escritórios.

Descrição

• Shape each brand's annual growth plan, translating revenue, margin, and share targets into strategy and execution • Diagnose growth constraints including brand awareness, demand generation, pricing, promotion, product-market fit, and retail performance • Balance long-term brand building with near-term demand capture and assess effects on growth, MER, and margin • Define the role of DTC, marketplaces, specialty retail, and mass retail, including growth and cannibalization effects • Apply category context across Beauty and VMS • Improve brand visibility in AI-driven discovery through AEO/GEO and LLM citations • Provide strategic direction to Front Row's Amazon marketplace activation team • Set client measurement agendas with Front Row Analytics and the MMM partner • Use MMM, lift and geo holdout tests, and attribution to evaluate marketing performance • Model spending payoffs in P&L terms • Combine DTC, marketplace, retail POS, and SPINS or Circana data into a MER-anchored scoreboard • Own portfolio revenue and growth targets and report to Front Row leadership • Expand client relationships by bringing in strategy, creative, content, media, affiliate, and Distribution teams • Lead Beauty and VMS client pods and develop Client Partners and Account Directors • Coordinate strategy, analytics, creative, content, and media leads around each brand

🎯 Requisitos

• 7+ years in growth strategy, marketing strategy, or analytics, much of it leading omnichannel work for enterprise CPG brands • Beauty and/or VMS experience strongly preferred • Experience as the strategic leader on enterprise CPG brands, with knowledge of retail, pricing, brand building, and advertising • Experience setting budgets with MER targets, marketing mix models, and lift tests • Analytical ability to identify insights in messy data and present them to leadership • Ownership of revenue targets for a client portfolio or brand P&L, with a record of growing both • Experience building teams and leading other managers • A bachelor's degree or equivalent experience • Hands-on AEO/GEO experience highly preferred • Experience rebuilding measurement around MER, MMM, and brand health tracking • Comfort pairing DTC and marketplace results with category share and retail POS data • Brand-side, founder, operator, or strategy consulting experience • Experience spanning prestige and mass Beauty, or specialty and mass VMS, plus an active presence in the CPG community

🏖️ Benefícios

• Bonus • Health, dental, and vision • PTO • Summer Fridays • Wellness and commuter benefits • Fun, consultative team of experts

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo