Outbound Marketing Manager

🕒 Julho 29

🌵 Arizona – Remoto

🌵 Arizona – Remote

💵 $99.591 - $121.999 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Fullbay

SiteLinkedInTodas as Vagas

51 - 200 funcionários

☁️ SaaS

🏢 Corporativo

🚗 Transporte

💰 Venture Round em 2019-05

SaaS • Enterprise • Transport

Fullbay é uma solução de software abrangente projetada especificamente para oficinas de reparação de diesel e outras operações de reparação pesada. A empresa oferece uma gama de ferramentas para otimizar vários aspectos da gestão da oficina, incluindo estimativas e faturas, fluxo de trabalho de ordens de serviço, gestão de inventário e comunicação com o cliente. Fullbay integra-se a sistemas de contabilidade para uma contabilidade sem falhas e suporta comunicação por mensagem bidirecional entre clientes e oficinas. Também fornece software de reparo especializado para manutenção de frotas, operações móveis e indústrias específicas como veículos agrícolas e de emergência. Com funcionalidades como relatórios, integração MOTOR para reparos e dados seguros baseados em nuvem, a Fullbay visa maximizar a eficiência da oficina e aumentar a rentabilidade, além de contribuir para estradas mais seguras.

Descrição

• Define and maintain the target account list in collaboration with RevOps and Sales • Work with RevOps on enrichment, data quality, and intent signal sources (e.g., RebarHQ, Clay, Crossbeam) • Design and execute multi-channel outbound campaigns across email, LinkedIn, direct mail, and phone • Build outbound sequences in coordination with the SDR and BDR teams • Develop messaging frameworks tailored to segment, persona, and play type • Maintain a documented outbound playbook covering list sources, cadence, sequencing logic, and messaging templates • Architect multi-week blitz campaigns around field events, roadshows, and customer dinners • Track event-attributed pipeline and refine the blitz model across the event calendar • Partner with the events team on prospect targeting, invitation strategy, and pre-event outreach • Act as the marketing point of contact for Sales leadership on outbound strategy, performance, and target account engagement • Build and own outbound attribution reporting — tracking pipeline by campaign, sequence, and account tier • Test and iterate on messaging, targeting, and sequencing based on performance data

🎯 Requisitos

• Bachelor's Degree in marketing, business, or related field. • 4–7+ years of experience in B2B SaaS marketing, with at least 2 years focused on outbound, ABM, or demand generation. • Demonstrated experience building or running an account-based or outbound marketing program — not just contributing to one. • Hands-on experience designing multi-channel outbound campaigns across email, LinkedIn, direct mail, and field events. • Strong understanding of ICP segmentation, account scoring, and intent-based targeting. • Experience with ABM and outbound tech stack (e.g., Clay, Apollo, Outreach, Salesloft, 6sense, Crossbeam, or similar). • Experience with Salesforce and a marketing automation platform (Marketo preferred). • Proven ability to partner with Sales and SDR/BDR teams on outbound execution. • Excellent written communication skills, with strong copywriting instincts for outbound messaging. • Demonstrated experience using AI tools (e.g., ChatGPT, Claude, or similar) in day-to-day marketing workflows. • Experience using AI for: Outbound copywriting and personalization, Account research and prospecting, Campaign ideation, Workflow automation.

🏖️ Benefícios

• Adheres to all confidentiality and compliance regulations. • Performs other duties as assigned.