Head of Organic Growth

🕒 4 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Crescimento

👻 Score fantasma 12%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Function Health

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2022

🏥 Saúde

👥 B2C

🔥 Investimento no último ano

💰 $450.000.000 Debt Financing em 2026-07

Healthcare • B2C

A Function Health é uma empresa de saúde voltada para o consumidor, que oferece serviços abrangentes de exames diagnósticos e exames de imagem por assinatura. Por US$ 365/ano, disponibiliza mais de 160 exames laboratoriais (realizados em mais de 2. 000 laboratórios ou por meio de coleta móvel) e acesso a exames de imagem por MRI/CT, com resultados explicados por médicos e suporte de IA e ferramentas para compartilhá-los com profissionais de saúde. O serviço é elegível para uso com HSA/FSA e prioriza a detecção precoce e o acompanhamento longitudinal de centenas a milhares de condições por meio de exames recorrentes e interpretação clínica.

Descrição

• Own product-led and content-led strategies that compound member growth without relying on paid channels • Lead virality and K-factor growth through referral programs, in-product sharing moments, and social proof mechanics • Design, launch, and iterate referral programs and build referral mechanics into the product and member experience • Map and reduce viral cycle time by instrumenting referral surfaces and improving member-to-member spread • Partner with Product to build shareable moments into the member experience • Guide conversion from account creation to paid membership by identifying friction and prioritizing high-leverage interventions • Lead A/B testing across web, checkout, onboarding, and lifecycle • Instrument and recover funnel drop-offs using cohort, persona, and intent-signal segmentation • Own organic loops that convert new audiences into paying members • Build Function’s authority across SEO, GEO, AI-driven discovery, and YouTube • Develop intent-driven YouTube strategy, including keyword and question research, titles, thumbnails, chapters, and channel architecture • Develop health content strategy that earns trust before a member sees a paywall • Build attribution models across referral, search, video, and lifecycle-driven growth • Recruit, manage, and develop a lean team of specialists and external partners • Use AI tools across research, content production, experimentation, and operations • Report directly to the VP of Growth and collaborate with Product, Lifecycle, and Creative leadership

🎯 Requisitos

• 10+ years in organic growth, SEO, or product-led growth, with a track record of compounding results • Hands-on operator who runs experiments themselves • Deep technical SEO fluency: crawl architecture, Core Web Vitals, schema, indexing strategy, and log-file analysis • Fluent in GEO and AI-driven search • Experience growing YouTube or video as an organic discovery channel, including video SEO, packaging, and audience retention mechanics • Demonstrated experience designing or scaling referral programs with measurable k-factor impact • Strong CRO skills, including A/B testing methodology, statistical significance, and funnel decomposition • Proficient with analytics and experimentation tools such as GA4, Amplitude, Looker, or equivalent • Uses AI tools such as Claude, ChatGPT, Perplexity, and Cursor as a force multiplier • Experience building or managing small, high-output teams and agency/contractor relationships • Comfortable operating in an early-stage growth environment that is ambiguous, fast, and high-ownership • Strong written communication skills for simplifying complex growth concepts for cross-functional and executive audiences • Experience in health, wellness, consumer subscription, or another high-trust category is a plus

🏖️ Benefícios

• Competitive salary and benefits package • Flexible working hours • Dynamic work environment where creativity and innovation are encouraged • Quarterly team onsites in person • Equal opportunity, diverse, and inclusive workplace

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