Demand Generation Manager

🕒 Maio 9

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Fusable

SiteLinkedInTodas as Vagas

201 - 500 funcionários

☁️ SaaS

🤝 B2B

🔌 API

SaaS • B2B • API

A Fusable é uma plataforma de dados e análises que fornece inteligência de mercado especializada, avaliações de equipamentos, avaliação de riscos e ferramentas de integração para ajudar as empresas a comprar, vender, financiar e segurar equipamentos pesados e ativos industriais de forma mais rápida e com confiança. Construída no Fusable Data Core, a plataforma SaaS oferece prospecção em tempo real, dados de segurança e acidentes, registros de propriedade e financiamento, APIs e serviços digitais direcionados principalmente aos mercados de construção, transporte, agricultura, finanças, seguros e ferramentas de máquinas.

Descrição

• Develop and execute comprehensive demand generation strategies across multiple channels, including but not limited to paid search, paid social, display, content syndication, email marketing, and webinars. • Manage and optimize digital advertising campaigns (Google Ads, LinkedIn Ads, etc.) to maximize ROI and achieve lead generation targets. • Collaborate closely with the content marketing team to develop compelling assets (e-books, whitepapers, webinars, case studies) that fuel lead nurturing and conversion. • Implement and refine lead scoring, nurturing, and routing processes to ensure efficient handoff to the sales team. • Utilize marketing automation platforms to build and execute campaigns, segment audiences, and track performance. • Analyze campaign performance data to identify trends, insights, and opportunities for optimization, regularly reporting on key metrics. • Conduct A/B testing on landing pages, ad copy, and email content to continuously improve conversion rates. • Stay up to date with industry trends and best practices in demand generation, B2B marketing, and SaaS. • Manage budget allocation for demand generation initiatives, ensuring efficient spend and maximum impact. • Work cross-functionally with sales, product, and customer success teams to align on goals and optimize the customer journey.

🎯 Requisitos

• 5+ years of experience in demand generation or a similar role, specifically within a B2B SaaS company. • Proven track record of driving measurable results in lead generation, MQLs, SQLs, and pipeline contribution. • Expertise in managing and optimizing paid advertising campaigns on platforms like Google Ads and LinkedIn Ads. • Strong proficiency with marketing automation platforms (HubSpot) and CRM systems (Salesforce). • Data-driven mindset with excellent analytical skills and the ability to translate data into actionable insights. • Experience with A/B testing and conversion rate optimization principles. • Solid understanding of the B2B sales funnel and buyer's journey. • Excellent written and verbal communication skills. • Ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment. • Bachelor's degree in Marketing, Business, or a related field (or equivalent practical experience).

🏖️ Benefícios

• Flexible work arrangements