Performance Marketer

🕒 Setembro 17

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $80.000 - $115.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 17%

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FusionAuth

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2009

💼 Consultoria

🏥 Saúde

📦 Logística

Consulting • Healthcare • Logistics

A FusionAuth é uma empresa líder em soluções de gerenciamento de identidade e acesso de clientes (CIAM), oferecendo uma plataforma totalmente integrada que simplifica a autenticação, autorização e gerenciamento de usuários para organizações. Com recursos avançados de segurança como autenticação multifator, single sign-on e autenticação biométrica, a FusionAuth ajuda as empresas a proteger os dados dos usuários e otimizar o acesso em diversas aplicações. A flexibilidade de implantação da plataforma permite que os usuários façam a gestão interna ou utilizem o FusionAuth Cloud, atendendo a vários setores, incluindo saúde, jogos, varejo e fintech.

Descrição

• Own and scale FusionAuth's demand generation channels across search, social, and display • Manage the full Google Ads account, including Search, Display, DSA, RLSA, and Performance Max campaigns • Optimize keyword strategies, bidding, audience segmentation, CPA, and conversion volume • Own paid social campaigns across LinkedIn, Reddit, Twitter/X, and programmatic display • Build and execute mid-funnel campaigns using ABM lists, intent-based targeting, and retargeting • Own end-to-end conversion tracking across paid channels from GA4 through Salesforce pipeline attribution • Rebuild CAPI and retargeting infrastructure where needed • Manage content syndication partners and vendor relationships, including budgets, performance QA, lead delivery, partner evaluation, and renewals • Manage the full webinar lifecycle, including topics, speakers, platform configuration, Marketo sequences, promotion, and post-event nurture • Run at least 3 webinars per quarter with agreed MQL targets • Manage the newsletter sponsorship roster and optimize placements, creative, targeting, cost-per-lead, and MQL generation • Maintain FusionAuth's presence on key review sites and run quarterly review-generation campaigns • Run A/B tests on badge placement across landing pages • Co-manage the marketing project management workspace and provide weekly project health updates to the Director • Flag blockers and resource gaps proactively • Build and maintain campaign performance dashboards and own funnel reporting from ad platform through Salesforce pipeline and closed-won attribution • Deliver weekly and monthly channel performance reports • Own Marketo email database health, including list hygiene, suppression management, deliverability monitoring, nurture execution, re-engagement sequences, and transactional email QA • Report to the Senior Director, Demand Generation

🎯 Requisitos

• Hands-on experience managing Google Ads and LinkedIn Ads at scale, personally running the accounts rather than supervising an agency • 3–6 years of related performance marketing experience • Prior B2B SaaS demand generation experience strongly preferred • Bachelor's degree in Business Administration, Marketing, or related field preferred • Track record of driving MQLs and pipeline through paid channels with measurable CPA and ROAS targets • Excellent written and verbal communication skills, including ad copywriting, campaign briefs, vendor emails, and internal updates • Strong project management and planning discipline • Strong sense of urgency and ownership over campaigns and deliverables • Proficiency in Google Ads, LinkedIn Campaign Manager, Marketo or HubSpot, Salesforce, GA4, and Looker Studio or equivalent BI tool • High integrity and analytical rigor • Experience marketing to developers or technical buyers preferred • Reddit and/or Twitter/X advertising experience preferred • Webinar operations experience with Goldcast, ON24, or similar platforms preferred • Content syndication vendor management experience preferred • Experience with review platforms such as G2, TrustRadius, or Capterra preferred • Familiarity with ABM tooling such as Demandbase or 6sense and intent data preferred • Webflow or basic HTML/CSS familiarity for landing page edits preferred • Must be authorized to work for any employer in the U.S.; employer cannot sponsor or assume sponsorship of an employment visa

🏖️ Benefícios

• Comprehensive health insurance including medical, dental, and vision coverage, with the company covering the majority of your medical premiums • Fully employer-paid High Deductible Health Plan (HDHP) option paired with a Health Savings Account (HSA), including employer contributions • Basic life insurance and short- and long-term disability coverage fully paid by the company • Voluntary life insurance options • Healthcare and Dependent Care Flexible Spending Accounts (FSAs) • 401(k) plan with company match • Generous paid time off (PTO) plus paid company holidays • Employee Assistance Program (EAP) offering confidential counseling and support services • Professional growth and development opportunities • Eligibility for performance-based bonuses or variable compensation tied to individual, team, or company results • Reimbursement of reasonable travel and lodging expenses associated with onsite interviews