Performance, Growth Lead

Vaga não está no LinkedIn

🕒 Agosto 24

⛰️ Colorado – Remoto

⛰️ Colorado – Remote

💵 $70.000 - $81.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Crescimento

👻 Score fantasma 18%

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Gesture

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2017

🛍️ Comércio Eletrônico

🏪 Marketplace

👥 B2C

eCommerce • Marketplace • B2C

A Gesture é um serviço de presentes voltado ao consumidor e um aplicativo móvel que ajuda as pessoas a enviarem presentes físicos e experiências selecionados sem precisar do endereço do destinatário. Os marketplaces do produto apresentam itens como eletrônicos, seleções de alimentos e acessórios, com foco em presentear de forma surpreendente e conveniente por meio de downloads na App Store e no Google Play. O conteúdo do site destaca coleções de presentes em evidência e fluxos de “enviar um hoje”, posicionando a Gesture como uma plataforma digital para escolher e enviar presentes reais.

Descrição

• Own growth and lifecycle marketing end to end across B2C and B2B • Improve CAC, ROAS, and conversion across paid and owned channels • Run continuous tests on audiences, creative, offers, and lifecycle programs • Reallocate budget toward effective channels and campaigns • Own CRM channels and journeys from first gift through repeat sending • Create customer segments and messaging across CRM channels • Build and optimize onboarding, repeat-gifting, win-back, referral, loyalty, email, push, and SMS journeys • Run hypothesis-driven experiments based on customer and campaign data • Improve time-to-conversion and capture leads across funnel stages with content and design teams • Serve as CRM-stack expert and collaborate with Product, Analytics, and Engineering • Scale refer-a-friend and SMS channels • Own campaign performance, customer engagement, and ROI measurement • Analyze large datasets to identify customer insights and campaign drivers • Run A/B testing and attribution analysis • Partner with Engineering on events, tracking, and data across web analytics, CRM, and social platforms • Pull, clean, and shape marketing data for analysis and reporting • Produce reports, dashboards, and visualizations for stakeholders and senior leadership • Report directly to and work alongside the head of marketing

🎯 Requisitos

• 3 to 5+ years hands-on in lifecycle, growth, or performance marketing execution, with demonstrable results • Start-up experience and a resilient attitude • Deep CRM and lifecycle expertise, including CRM strategy, tactics, and tools • Fluency with paid social, including Meta and TikTok, and marketing automation • Strong data fluency, including SQL and pulling, reading, and shaping data • Experience with analytics / BI tools such as Tableau or Looker • Excel / Google Sheets power-user proficiency for reliable stakeholder and leadership reporting • Ability to own initiatives end to end, from idea through build, launch, analysis, and iteration • Bias to action and ability to execute bold ideas • High intrinsic motivation and ownership of outcomes • Bonus: experience with Amplitude, Segment, Branch, Voucherify, or Zoho • Bonus: hands-on experience with data pipelines / ETL, APIs, or predictive analytics • Bonus: familiarity with Snowflake or BigQuery • Bonus: experience in consumer apps, e-commerce, DTC, repeat-purchase, marketplace, or gifting models • Early-stage or startup experience; comfort building with imperfect data • Resume, short note on a growth challenge solved, and one or two work samples required for application

🏖️ Benefícios

• Performance bonus tied to real growth KPIs • Ground-floor equity as the company scales • Health, dental, and vision insurance • Direct line to leadership and a genuine seat at the table • Gesture Swag Pack: exclusive branded gear (hoodie, water bottle, or cap) • Beautiful HQ Experience: modern Denver office with creative work zones and collaboration spaces

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