Director, YouTube Strategy

🕒 Setembro 16

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $110.000 - $120.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of The Recording Academy

The Recording Academy

51 - 200 funcionários

Fundada em 1957

📱 Mídia

🤝 Sem Fins Lucrativos

🌍 Impacto Social

Media • Non-profit • Social Impact

A Recording Academy é uma organização conhecida por seu papel na indústria da música como a apresentadora do Grammy Awards anual, reconhecido como uma das mais altas honras na música. A academia está envolvida em vários aspectos da indústria musical, incluindo advocacia pelos direitos dos artistas, esforços de diversidade e inclusão, e educação sobre a história e a importância da música. Ela apoia criadores musicais por meio de iniciativas como o MusiCares, uma instituição de caridade que oferece serviços críticos de saúde e bem-estar. A academia também supervisiona o Grammy Museum, dedicado a explorar a história e o impacto da música.

Descrição

• Own end-to-end YouTube strategy across all company-owned channels, including channel architecture, content cadence, format development, and audience growth targets • Translate knowledge of YouTube's algorithm, search, and browse functionality into editorial direction • Partner with production and creative teams on video concepts, thumbnails, titles, and packaging • Build performance reporting tracking views, watch time, CTR, subscriber growth, and revenue • Deliver regular insights to leadership • Lead development of a channel growth playbook with A/B testing frameworks for thumbnails, formats, and upload schedules • Collaborate with content developers, editors, and producers to foster experimentation and continuous learning • Identify and pursue revenue and growth opportunities involving Shorts, sponsorships, YouTube Select, and AdSense optimization • Track platform updates, creator trends, and competitor movements • Report to the Chief Global Entertainment Officer and partner with Grammy Studios, social, marketing, and strategy teams

🎯 Requisitos

• Bachelor's degree in related fields • 5+ years of experience in YouTube growth strategy, in-house at a media/content company or at a creator-facing agency • Proven track record growing a channel to meaningful scale (500K+ subscribers or significant watch-time growth on a competitive channel) • Fluency in YouTube Studio analytics, TubeBuddy, VidIQ, Social Blade, and practical understanding of the recommendation engine • Strong editorial instincts • Ability to set strategy, influence stakeholders, and make senior-level decisions with incomplete information • Excellent communication skills and ability to translate complex platform dynamics into clear guidance • Background in journalism, broadcast, or entertainment is nice to have • Experience managing a YouTube channel across multiple verticals or audience demographics is nice to have • Hands-on experience with YouTube Shorts is nice to have • Familiarity with YouTube Partner Program policies, Content ID, and ad-friendliness best practices is nice to have

🏖️ Benefícios

• Medical, dental, and vision coverage • 401k match • Generous paid time off • Comprehensive benefits package for positions working 20+ hours per week • Reasonable accommodations for individuals with disabilities

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