Senior Programmatic Media Buyer

🕒 Maio 19

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Gray Media

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1897

📱 Mídia

👥 B2C

Media • B2C

A Gray Media é uma empresa de mídia de transmissão e digital sediada nos EUA que possui e opera um portfólio de marcas de televisão e digitais. Suas propriedades e divisões incluem redes locais de notícias e esportes (Gray Sports Networks, Raycom Sports), publicação digital (Gray Digital Media, InvestigateTV, Live Assembly), estúdios de produção (PowerNation Studios), marca de alimentos/mídia (Tupelo Honey) e parcerias com a Telemundo. A empresa oferece oportunidades de publicidade, relações com investidores e narração de histórias locais focadas na comunidade em plataformas de transmissão e online.

Descrição

• Leverage your expertise to develop complex campaigns within The Trade Desk and other DSPs to achieve desired results • Manage budgets and bid strategies to maximize performance • Provide internal and client-facing insights on digital campaign performance and reporting • Drive new ideas and execution to improve the performance of campaigns, including account structure, bidding strategy, ad format, and audience targeting • Ensure campaigns' KPIs are met and within budget requirements, tracking costs and ROI • Contribute to building and analyzing reports on campaign success, developing a summary for sales teams to utilize in current and future opportunities • Help team members with troubleshooting and communication

🎯 Requisitos

• 3+ years of digital marketing experience in DSPs across display, video, audio, DOOH, Streaming TV, Omnichannel, and gaming • The Trade Desk Edge Academy is preferred, along with experience in Koaki • Demonstrated ability to create analyses that move beyond an explanation of “What happened” to “why it happened” and then to “what should be done”. • Excel power user (pivot tables, vlookup, index match, charts, etc • Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager. • Team Player • Thrives in a high-volume, fast-paced environment • Ability to meet multiple deadlines in a deadline-driven environment

🏖️ Benefícios

• Comprehensive Medical(Rx), Dental, and Vision Coverage • Health Savings Account with Company contributions • Flexible Spending Account • Employer-paid life and disability benefits • Paid parental leave benefits • Adoption and Surrogacy Benefits • 401(k) Plan, including matching and profit-sharing contributions • Employee Assistance Program • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage • Paid Time Off, including Relocation PTO