VP, Retention, LTV

🕒 Julho 1

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Grüns

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2023

🧘 Bem-estar

🍽️ Alimentos e Bebidas

🏥 Saúde

Wellness • Food & Beverage • Healthcare

A saúde, oficialmente, virou snack. Em um mundo ideal, brócolis teria gosto de chocolate, couve teria gosto de doce e suplementos de greens teriam gosto de ursinhos de goma. Ainda não chegamos ao choco brocco, mas a Grüns transformou aqueles pós caros e com textura de giz em algo prático de beliscar e delicioso. Com toda a doçura das frutas naturais, garantir seus greens com a Grüns é algo que você vai realmente querer. Com 60 ingredientes distribuídos em 8 categorias essenciais de nutrientes, a Grüns apoia dezenas de benefícios à saúde e pode substituir vários produtos de saúde.

Descrição

• Own long-term customer LTV as your core KPI, setting lifecycle and retention strategy to move it • Operationalize personalization and segmentation so the right message reaches the right customer at the right time, by default • Embed AI into flows, reporting, and creative generation to multiply team output without adding headcount • Lead and develop a team of 3 (Director Subscriber Experience, Senior Manager Lifecycle & Retention, and Manager Lifecycle & Retention), raising the bar on what they own and how they operate • Test and scale new 1:1 channels — Direct Mail, Instagram DM, WhatsApp — beyond email/SMS • Partner closely with Ecommerce, CX, Performance, and Brand as the cross-functional voice of LTV • Support the Director of Subscriber Experience in driving loyalty/membership and subscription strategy forward — acting as a thought partner and blocker-remover on cancel-flow and save-strategy work

🎯 Requisitos

• Has 12+ years in retention, lifecycle, loyalty, or subscriber marketing, including 5+ years leading teams with at least one Director-level direct report• Has operated as a senior leader (VP, Sr. Director, or equivalent) at a high-growth subscription DTC business• Has a quantifiable track record of moving a primary LTV or retention metric at scale• Is deeply fluent in subscription mechanics (SKIO, Recharge, Ordergroove) and hands-on with Klaviyo/Postscript• Has used AI in production — not in experiments — to automate flows, reporting, or personalization• Has managed a team that built or scaled a loyalty/membership program, and knows what good looks like in program design, economics, and benefits.

🏖️ Benefícios

• Health insurance • Generous PTO • Free Grüns subscriptions • Comprehensive benefits package • Strong benefits coverage for you and your family