Marketing Manager

🕒 5 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $65.000 - $77.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

👻 Score fantasma 0%

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HarperCollins Publishers

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1817

👥 B2C

📱 Mídia

🛍️ Comércio Eletrônico

B2C • Media • eCommerce

A HarperCollins Publishers é uma editora global líder, comprometida em apoiar autores e entregar narrativas diversas que ressoem com leitores em todo o mundo. Com uma rica história que data de 1817, a HarperCollins oferece uma ampla gama de livros em diversos gêneros, incluindo biografias, livros de culinária, ficção e literatura infantil. A empresa foca em promover a criatividade e a inovação dentro de uma cultura acolhedora, fomentando conexões entre autores, colaboradores e a comunidade.

Descrição

• Manage day-to-day execution of marketing campaigns for Study Gateway, MasterLectures, and FaithGateway Online Bible Studies • Coordinate product launches, seasonal campaigns, Online Bible Studies, subscriber initiatives, and promotions from kickoff through launch • Write, edit, proofread, and implement marketing copy across email, landing pages, websites, promotional assets, and subscriber communications • Perform quality assurance on customer-facing campaigns, including messaging, creative, offers, links, landing pages, and other campaign elements • Coordinate with Creative, Lifecycle Marketing, Performance Marketing, Social Media, Product, Development, Customer Service, Publishing, and external partners • Serve as day-to-day marketing contact for publishing teams and external partners • Coordinate campaign assets, product information, timelines, approvals, and deliverables • Communicate campaign status, deadlines, dependencies, and outstanding needs to stakeholders • Escalate risks and roadblocks as appropriate • Monitor and compile campaign, subscriber, engagement, and revenue performance using established KPIs and reporting frameworks • Prepare campaign reports and performance updates • Support campaign retrospectives by documenting results, learnings, customer feedback, and improvement opportunities • Maintain marketing calendars, project timelines, campaign documentation, and workflow tools • Coordinate content updates, merchandising, landing pages, platform enhancements, and testing with Product and Development teams • Support testing and optimization initiatives through implementation, quality assurance, and performance reporting

🎯 Requisitos

• 3+ years of experience in marketing, eCommerce, communications, publicity, events, or a related field • Experience with consumer or content-based products preferred • A. in Marketing, Communications, English, Journalism, Ministry or Christian Studies • Solid understanding of marketing and consumer behavior principles • Familiarity with digital marketing, content marketing, email marketing, social media, and eCommerce best practices • Experience executing multi-channel marketing campaigns and coordinating deliverables across multiple teams and stakeholders • Working knowledge of the publishing industry preferred • Familiarity with Christian authors, publishers, ministries, and media preferred • Firm grasp of content marketing and/or eCommerce best practices • Knowledge of audience engagement, content marketing, lifecycle marketing, social media marketing, lead generation, sales funnels, and conversion strategies • Exceptional written and verbal communication skills, including direct-response and customer-facing marketing copywriting and editing • Strong project management and organizational skills • Exceptional attention to detail and ability to manage multiple projects, deadlines, and competing priorities • Ability to work effectively across teams and manage stakeholder relationships • Ability to proactively follow through on deliverables • Comfort working with marketing performance data and compiling, interpreting, and communicating campaign, sales, and customer engagement results • Strong digital aptitude and ability to learn and work within marketing, eCommerce, content management, and project management platforms • Proficiency with Microsoft Office • Experience with Google Analytics, Airtable or similar project management tools, and Canva, Photoshop, or Adobe Creative Suite is a plus • Highly collaborative, proactive, dependable, flexible, adaptable, curious, and willing to learn • Passion for published resources that help people grow in and apply their faith • Cover letters are strongly preferred

🏖️ Benefícios

• Comprehensive and highly competitive benefits package • Physical health benefits • Retirement and savings benefits • Caregiving benefits • Emotional wellbeing benefits • Transportation benefits • Elective benefits selectable to fit employees' needs and personal situations • Reasonable accommodation for qualified individuals with disabilities