Senior Director – Retention Marketing

Vaga não está no LinkedIn

🕒 6 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Nerdy

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

📚 Educação

🤖 Inteligência Artificial

☁️ SaaS

💰 $150.000.000 Post-IPO Equity - Nerdy em 2021-09

Education • Artificial Intelligence • SaaS

A Nerdy é uma empresa de tecnologia educacional que combina instrução ao vivo (através da Varsity Tutors) com ferramentas de aprendizado impulsionadas por IA em uma plataforma construída com esse propósito. Oferece tutoria ao vivo 1-para-1, aulas semanais de preparação, workshops, reprodução instantânea de sessões e recursos de IA, como resumos de sessões, diagnósticos adaptativos, um Tutor de IA sob demanda e um Tutor Copilot para mostrar exemplos e exercícios. A plataforma abrange mais de 3. 000 disciplinas e utiliza curadoria de especialistas baseada em dados e correspondência baseada em IA para conectar alunos a tutores bem avaliados e personalizar agentes de prática e estudo.

Descrição

• Own retention marketing strategy and execution across onboarding, engagement, retention, renewal, winback, upsell, cross-sell, and referrals • Develop deep understanding of customers and products through customer research, behavioral analysis, and partnership with customer-facing teams • Identify customer friction, missed value, and reasons to take the next step • Build and improve retention marketing programs across email, SMS, push notifications, and web experiences • Determine audiences, timing, and messaging based on customer needs, behavior, and relationship stage • Personally create and launch customer communications, creative, landing pages, and automated journeys using AI-native tools • Run continuous experimentation on messaging, offers, timing, targeting, and conversion experiences • Measure incremental impact on customer behavior and business results using appropriate controls • Define customer data, behavioral signals, and reporting requirements • Direct data-team priorities and requirements, validate data usability, and turn findings into action • Partner with Product to shape features and customer experiences supporting engagement, retention, and reactivation • Align Sales and Customer Service on outreach, offers, handoffs, and operational changes • Communicate clearly and drive consistent implementation across marketing and human interactions • Build and maintain performance reporting and communicate results and priorities to leadership • Continuously adopt and build AI tools and automations to increase retention-marketing speed, quality, and scale

🎯 Requisitos

• Proven track record of personally building and scaling retention marketing programs that measurably improve retention, reactivation, and customer lifetime value • Deep understanding of subscription retention mechanics, including activation, product adoption, ongoing engagement, renewal, and winback • Experience translating software capabilities and customer behavior into effective marketing programs; consumer subscription experience is a plus • Exceptional customer judgment and product fluency • Daily, fluent use of generative AI across customer research, audience and insight analysis, copy and creative development, landing page creation, experimentation, and automation • Ability to point to real campaigns, pages, and tools built through AI-assisted workflows • Working proficiency with AI-native builder tools such as Cursor, Claude Code, Codex, Vercel, Netlify, and Supabase • Strong copywriting and conversion rate optimization skills • Strong quantitative fluency and experience defining customer segments, lifecycle metrics, and experiment measurement • Ability to analyze results and translate customer-data gaps into actionable requirements for data and engineering teams • Impeccable written and verbal communication • Highly organized, hands-on operator who thrives with ambiguity and minimal support • Alignment with Nerdy’s apolitical, mission-focused culture

🏖️ Benefícios

• Competitive compensation • Clear promotion pathways • Equity (RSUs) • 401(k) plan with company match and immediate vesting • Remote-first culture with flexibility across time zones and working styles • Flexible time off • All-inclusive learning membership for the employee and household, including 1:1 tutoring hours, unlimited on-demand classes, and the full suite of learning products and services • Access to cutting-edge AI tools • Medical, dental, vision, life, short-term disability, and long-term disability plans • Maternity, paternity, and adoption leaves