Account Based Marketing Manager

🕒 6 dias atrás

🍂 Massachusetts – Remoto

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⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Tines

51 - 200 funcionários

Fundada em 2018

💼 Consultoria

📦 Logística

☁️ SaaS

Consulting • Logistics • SaaS

Tines é uma plataforma de automação líder que capacita equipes de segurança e profissionais de TI a criar, executar e monitorar fluxos de trabalho em tempo real. Com foco em automação impulsionada por IA, a Tines se conecta a uma ampla gama de produtos e APIs para simplificar processos e aumentar a produtividade em várias equipes, incluindo segurança, TI, infraestrutura e engenharia. Ela fornece ferramentas para construir aplicativos e portais de autoatendimento, permitindo que as organizações integrem sistemas, gerenciem riscos, automatizem respostas a incidentes e impulsionem eficiências operacionais. Projetada para transparência e conformidade em nível empresarial, a Tines promove ambientes de trabalho mais inteligentes e seguros com facilidade de uso e rápida implantação.

Descrição

• Build and execute tailored 1:1 and 1:few ABM programs through paid media, email, landing pages, direct mail, and sales outreach • Develop repeatable approaches that extend successful programs to broader account segments • Partner with account executives and sales development teams on target accounts, buying groups, shared goals, and follow-up • Use account research, engagement data, and intent signals to identify priorities and coordinate marketing with account plans • Partner with product marketing, content, and creative teams to create messaging and assets • Work with field and partner marketing to develop executive briefings, roundtables, and targeted events • Manage regional campaign budgets, timelines, and cross-functional deliverables • Work with revenue operations to activate account segments, coordinate campaigns, and maintain reliable tracking • Establish reporting on buying-group engagement, qualified pipeline, opportunity progression, and revenue impact • Share results and recommendations, test new approaches, and document reusable ABM playbooks

🎯 Requisitos

• Five or more years in B2B technology marketing, including at least two years building and executing ABM programs • Experience generating quality pipeline, accelerating opportunities, or supporting customer growth through ABM programs • Understanding of enterprise buying cycles and how to engage multiple stakeholders within an account • Experience working closely with sales teams to turn account priorities into coordinated marketing activity • Ability to develop account-based plans and execute hands-on campaigns • Ability to adapt messaging and channel choices to different industries, personas, and buying-process stages • Ability to interpret account and campaign data and distinguish engagement from meaningful business outcomes • Ability to communicate results and measurement limitations clearly • Experience using CRM, marketing automation, and ABM or intent platforms • Clear communication, strong project management, creativity, attention to detail, and willingness to test, learn, and adapt

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